RGM Market Manager

BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.
To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!

You will be responsible for acting as a business partner for the Growth Management team in DRBU/End Market, providing key commercial insights to ensure that growth activities contribute to financial success and effective resource allocation across the value chain.

We consider that analytics that generate valuable insights and foresights (Revenue Growth) are crucial for driving sustainable and efficient business growth in today’s evolving CPG environment. Understanding how to drive net sales, profit, and market share efficiently is essential to achieving our business objectives.

We seek a passionate individual excited by analytics, from data to insights to opportunity realization, to join our RGM team.

Your key responsibilities will include:

• Understand strategies, initiatives and provide commercial insights that will accelerate revenue growth at BAT.


• Collaborate with Growth Management Teams to ensure sustainable revenue and margin growth.


• Leverage analytical tools by providing insights and recommendations towards the achievement of RGM financial plans and supporting execution initiatives.


• Contributing to continually improving business performance by conducting analyses and developing insights to drive revenue growth and improve margin.


• Collaborate and partner with cross-functional team (including marketing, finance, IDT particularly D&A team) regarding revenue growth management.


• Support the process of providing pricing-related insights (incl. price elasticity) and perspective related to competitor activities, consumer trends and interactions between categories and across price segments.


• Conduct promotion and assortment analyses for selected categories to identify promo spend reallocation and assortment rationalisation opportunities.


• Support the process of monitoring and shaping of Trade Margins working closely with end market teams. Support major relevant initiatives such as TCI (Total Customer Investment) etc.


• Plan an active role as a member of relevant Hub team, ensuring continuous improvement in all required capabilities (with emphasis on strong analytical skills) and commercial acumen for own and other team members.

What are we looking for?

• Around 7 years of professional experience with 2+ years of experience in revenue growth management insights and analytics, business intelligence, pricing, promotion, sales analytics, marketing research, consumer insights and/or category management.


• Experience of actively leveraging platforms like Power BI, Tableau, etc for generating actionable insights and basic knowledge of key concepts of data science modelling and statistical analysis.


• Experience in a global FMCG or similar dynamic operating environment (consumer goods strongly preferred).


• Strong analytical skills, business sense, and commercial focus.


• Good influencing, leadership and interpersonal skills. Good oral and written communication, negotiation, and problem-solving skills to influence and secure cross-functional support.


• Ability to work in a matrix organization and manage projects effectively.


• Business‑level English (written and spoken).

What we offer you?

• We offer a market leading annual performance bonus (subject to eligibility)


• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives


• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.


• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills


• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT?

We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.

We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award-winning employee experience here.

If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.