Senior ASO Manager

ABOUT TIDE

At Tide, we are building a business management  platform designed to save small businesses time and money. We provide our members with business accounts and related banking services, but also a comprehensive set of connected administrative solutions from invoicing to accounting.

Launched in 2017, Tide is now used by over 1 million small businesses across the world and is available to UK, Indian and German SMEs. Headquartered in central London, with offices in Sofia, Hyderabad, Delhi, Berlin and Belgrade, Tide employs over 2,000 employees.

Tide is rapidly growing, expanding into new products and markets and always looking for passionate and driven people. Join us in our mission to empower small businesses and help them save time and money.

ABOUT THE ROLE

Tide is seeking a Senior ASO Manager to drive our mobile marketing and App Store Optimisation (ASO) strategy for iOS and Android apps across multiple locales. You will be a key part of the Marketing Acquisition Team, responsible for delivering impactful ASO results through user acquisition strategies. This role is ideal for you if you have a proven track record of developing and executing successful ASO strategies that drive measurable results, and you thrive in a fast-paced environment where change is constant and pace of delivery is crucial.

As a Senior ASO Manager, you will be:

• Owning our apps across all markets on the App Store and Play Store.


• Working with our external agency to execute ASO strategies to enhance app visibility, increase downloads, and improve conversion rates.


• Optimising metadata, including titles, descriptions & keywords.


• Lead keyword optimisation (KWO) projects to improve app & product discoverability across markets, tailoring strategies to multiple languages and audiences.


• Collaborate with the Paid Media team to ensure alignment between ASO strategies and broader digital marketing efforts, including keyword alignment, CPP, & CPL tests


• Working with our design team to prepare and refresh visual assets


• Running A/B tests on store assets 


• Drive mobile innovation by staying up-to-date with the latest ASO trends, platform updates, and industry best practices.


• Conducting competitor analysis to uncover trends and growth opportunities.


• Coordinating with the wider marketing team to align ASO efforts with new product releases and promotions.


• Ensuring internal documentation and knowledge bases are regularly updated.

WHAT WE ARE LOOKING FOR

What makes you a great fit:

• You have a minimum of 4 years’ experience managing ASO on the App Store and Google Play.


• You have a proven track record of developing and executing successful ASO strategies that deliver measurable results.


• You are highly analytical and experienced in using ASO and app performance tools such as AppTweak, AppFlyer, SensorTower, Splitmetrics, App Store Connect, and Google Play Console.


• You have excellent communication skills, with the ability to translate complex ASO results into clear & actionable insights.


• You are a proficient cross-functional collaborator, able to work seamlessly with performance marketing, creative, product, and analytics teams.


• You also have a strong understanding of paid media, which allows you to create a cohesive strategy where both channels complement each other to drive long-term, scalable growth.


• Strong attention to detail, organisational and prioritisation skills.

WHAT YOU’LL GET IN RETURN

• 25 days paid annual leave 


• 3 paid days off for volunteering or L&D activities


• Personal L&D budget


• Mental wellbeing platform 


• WFH equipment allowance


• Sabbatical Leave


• Share options

TIDEAN WAYS OF WORKING

At Tide, we champion a flexible workplace model that supports both in-person and remote work to cater to the specific needs of our different teams. 

While remote work is supported, we believe in the power of face-to-face interactions to foster team spirit and collaboration. Our offices are designed as hubs for innovation and team-building, where we encourage regular in-person gatherings to foster a strong sense of community.

TIDE IS A PLACE FOR EVERYONE

At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or differently-abled status. We celebrate diversity in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds is what enables us to build products that resonate with our members’ diverse needs and lives. 

We are One Team and foster a transparent and inclusive environment, where everyone’s voice is heard.

At Tide, we thrive on diversity, embracing various backgrounds and experiences. We welcome all individuals regardless of ethnicity, religion, sexual orientation, gender identity, or disability. Our inclusive culture is key to our success, helping us build products that meet our members' diverse needs. We are One Team, committed to transparency and ensuring everyone’s voice is heard.

• Tide does not charge any fees at any stage of the recruitment process.


• All official Tide job opportunities are listed exclusively on our Careers Page and applications should be submitted through this channel.


• Communication from Tide will only come from an official @tide.co email address.


• Tide does not work with agencies or recruiters without prior formal engagement, and we do not authorize third parties to make job offers on our behalf.

If you are contacted by anyone misrepresenting Tide or requesting payment, please treat it as fraudulent and report it to us immediately at [email protected]
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