TV Activation (TV Planner)

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Are you a media expert passionate about client success and strategic communication? We're looking for a TV Planner to join our team. If you have an eye for detail to meet the needs of analytical clients and thrive in a fast-paced agency environment, we want to hear from you!

About Us: We are a leading media agency built on three fundamental pillars: Client Centricity, People First, and leveraging AI Assistance Platforms. We're known for innovative campaigns and strong client partnerships, fostering a collaborative environment where your expertise leads to real impact.

What You'll Do:

• TV Campaign Planning & Execution: Independently plan and execute complex TV campaigns in line with adopted strategies, including detailed cost calculation and budget estimation. Develop and present optimization scenarios for TV campaigns aligned with client guidelines and KPIs. Oversee the preparation of detailed TV implementation plans, ensuring adherence to client-specific guidelines, briefed station/daypart mixes, and performance targets.


• Negotiation & Supplier Relationship Management: Lead negotiations with TV stations to secure optimal additional/quality campaign elements, minimize surcharges, avoid penalties, and gain premium positions. Cultivate strong operational relationships with sales representatives for spot list changes, copy delivery, and campaign settlements.


• Reporting, Analysis & Auditing: Prepare regular and ad-hoc reports and comprehensive analyses (e.g., weekly/monthly reports, post-buys, spot lists). Conduct thorough analysis and maintain a deep understanding of TV/offline KPIs outlined in client contracts. Coordinate and contribute to the delivery of data for audits, supporting efforts to optimize assumptions (baseline, indexes, exclusions, added value). Prepare TV/offline audit files and templates meticulously.


• Financial & Administrative Oversight: Ensure timely creation and updating of campaign jobs, Purchase Orders (POs), and other financial documentation in accordance with internal procedures. Oversee monthly reconciliation and settlement of TV budgets with suppliers, adhering to all internal processes. Manage document circulation, administration, and archiving of campaign-related documents, including data required for efficient campaign audits.

What We're Looking For:

• Experience: At least 2 years in a similar role within a media agency.


• Media Savvy: Strong understanding of the media market, consumer insights, and campaign execution.


• Strategic Mindset: Ability to translate data into actionable recommendations.


• Client-Focused: Excellent relationship-building and communication skills, with a genuine commitment to client success.


• Tech-Curious: Comfortable with media planning tools and eager to explore and utilize AI assistance platforms.


• Language: Advanced English (written and spoken).


• Qualities: Detail-oriented, organized, proactive problem-solver, and resilient under pressure.

Why Join Us? Work with top brands, grow your career in a supportive environment where your well-being and development are prioritized. You'll have access to advanced AI Assistance Platforms to enhance your work, all while delivering exceptional results rooted in Client Centricity. We offer competitive compensation and benefits.

Ready to make an impact? Apply now and help us shape the future of media communication!

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