Head of Brand Marketing · Amsterdam · Hybrid Remote

ABOUT US
Gisou is born out of a passion for bees, haircare and natural beauty. Based on a six-generation beekeeping heritage, each Gisou product is inspired by and made with the finest, sustainably sourced ingredients from our very own Mirsalehi Bee Garden. With this method, our founder Negin and her father continue the family tradition of beekeeping. Our hair care and complexion products harness the transformative benefits of Mirsalehi Honey and rich botanical sources, selected to enhance ones natural beauty. We are committed to a bee-friendly & sustainable production method that puts the Mirsalehi Honey Bees first, not only for the sake of the bees, but the greater ecosystem as well. In the upcoming years, we intend to continue to develop high-quality honey infused beauty products as we develop a globally renowned label and raise awareness about the importance of a healthy bee population. We have been experiencing double digital growth YoY and have established ourselves as a leading hair care line across our global retailers such as Sephora, Selfridges, Mecca, and Harrods. We are currently available in over 40 countries and are on an explosive journey of growth as we launch in new markets, open additional channels and focus on building our team internationally. Our team is the heart of our business, without an incredible team we would not be where we are today and where we dream to go tomorrow. Being a part of Gisou is for those who are passionate, ambitious, hard working, agile and approachable. Join us on this epic journey!

ABOUT THE ROLE

As a Headof Brand at Gisou you will be responsible for 360 brand and product management reporting to the Marketing Director within the Global and local Marketing function. This includes, but is not limited to:

• Marketing strategy: develop commercial campaigns and brand-defining activations that deliver against the overarching marketing strategy and commercial objectives.
• Brand management : manage and deliver brand activations across both B2C and B2B channels. Deliver brand growth objectives across both in collaboration with Digital and Wholesale teams.
• Campaign management : lead and coordinate 360 global marketing campaigns from concept through to execution. Collaborate with cross-functional teams (Creative, Product Development, Digital, Customer Experience, Operations & Logistics) to plan and deliver best-in-class brand campaigns and launches. Ensure it is applicable on DTC and local markets.
• Communications : identify key communications opportunities and angles for the brand, bringing these to life through excellent written communication and copy for all key marketing channels.
• Product marketing : conduct market gap analysis for all new product innovations. Work with Product Development to develop new product positioning and portfolio architecture. Develop communications for new products to be used across internal and external touchpoints (e.g. product packaging, retail marketing, digital marketing and social).
• Market analysis: conduct full market analysis identifying key market and consumer trends.
• New territory launches : collaborate with Trade Marketing Manager to oversee and manage new territory launches from a brand POV.
• Budget management : for all campaigns and brand activations in line with commercial targets.

WE ARE LOOKING FOR

• 7+ years of marketing or sales experience within the beauty industry in corporate and start-up
  
  
• Exceptional command of the English language both oral & written
  
  
• The ability to think big picture, but also drill down to the details, planning, facilitation, problem analysis/solving, decision making, solution-oriented
  
  
• The ability to be creative, business savvy, innovative, intuitive, and open-minded
  
  
• Experienced with work-flow structuring, monitoring, quickly developing category & product expertise
• Highly detailed with strong organizational and analytical skills
• Strong project management skills
• Agility in a fast-paced environment
• Leadership qualities like motivating and influencing others
  
  
• Strong cross-functional coordination and leadership skills
  
  
• Ability to work well under pressure and tight deadlines
  
  

WHAT WE OFFER The opportunity to be part of an ambitious, fun and dynamic team, with a pleasant informal and international working atmosphere and regular team activities and drinks. You will be working 4 days a week from our stunning office in the centre of Amsterdam, and have the possibility to work one day from home if you like. Lunch, drinks and snacks in the office are being provided every day. Our team's wellbeing is super important to us, therefore we offer fitness membership via Onefit, and mental health support via OpenUp to all our employees. Gisou is a fast growing and disruptive beauty company that offers huge opportunities for personal development and growth.

INTERESTED?
We can't wait to hear from you.