Marketing Manager - Event

Location: Riyadh, Saudi Arabia

Position Type: Full-Time

Languages Required: Arabic and English (Bilingual)

About Us:

We are a leading event company specializing in organizing dynamic events, festivals, and pop-up markets featuring homegrown brands, SMEs, food trucks, entertainment areas, and sponsored activities. Our events also include influencers, UGC content creators, performances, and workshops, supported by comprehensive 360-degree online and offline marketing strategies.

Role Overview:

We are seeking a highly skilled and motivated Marketing Manager to join our team in Riyadh. The ideal candidate will be bilingual in Arabic and English and will bring a wealth of experience in event marketing, brand promotion, and strategic planning. This role requires a creative thinker with a strong ability to manage and execute integrated marketing campaigns that drive engagement and attendance.

Key Responsibilities:

- Develop and implement comprehensive marketing strategies for events, festivals, and pop-ups.

- Coordinate with homegrown brands, SMEs, food trucks, and entertainment providers to create appealing and cohesive event experiences.

- Manage relationships with sponsors, influencers, UGC content creators, and performers to enhance event visibility and engagement.

- Oversee the creation of promotional materials, including digital content, advertisements, and printed collateral.

- Plan and execute 360-degree marketing campaigns, including social media, email marketing, SEO, PPC, and traditional media.

- Design and manage offline marketing initiatives such as posters, flyers, and billboards.

- Organize and promote performances, workshops, and other event activities to drive attendee engagement.

- Negotiate and establish barter deals with partners and vendors to maximize event resources and reduce costs.

- Monitor and analyze marketing campaign performance, providing insights and recommendations for improvement.

- Collaborate with the sales and operations teams to ensure seamless execution of marketing plans.

- Maintain up-to-date knowledge of industry trends and best practices in event marketing.

- Manage the marketing budget, ensuring cost-effective use of resources.

Requirements

Qualifications:

- Bachelor's degree in Marketing, Business Administration, or a related field.

- Minimum of 5 years of experience in marketing, with a focus on events, festivals, or related industries.

- Proven track record of developing and executing successful marketing campaigns.

- Strong understanding of digital marketing tools and platforms, including social media, SEO, PPC, and content marketing.

- Excellent communication and interpersonal skills, with the ability to work effectively with diverse teams and stakeholders.

- Bilingual proficiency in Arabic and English is essential.

- Strong organizational and project management skills, with the ability to handle multiple tasks and meet deadlines.

- Creative and strategic thinker with a passion for events and marketing.

Benefits

Benefits:

- Competitive salary and performance-based bonuses.

- Health and wellness benefits, including medical, dental, and vision insurance.

- Generous paid time off and holiday schedule.

- Opportunities for professional development and career growth.

- Collaborative and inclusive work environment.

- Access to exclusive events and networking opportunities.

- Employee discounts on company events and services.

- Flexible working hours and remote work options.

- Transportation allowance and mobile phone reimbursement.

Join our team and help us create unforgettable event experiences that resonate with audiences and elevate brands!