Senior Marketing Specialist

Marketing Specialist-Hybrid 

Nice to meet you!

We’re the leader in analytics. Through our software and services, we inspire customers around the world to transform data into intelligence - and questions into answers.

We’re also a debt-free multi-billion-dollar organization on our path to IPO-readiness. If you're looking for a dynamic, fulfilling career coupled with flexibility and world-class employee experience, you'll find it here.

About the job

The Marketing team is looking for a Marketing Specialist to be responsible for aligning the strategic marketing plans around key initiatives, product lines, and business units to SAS’s overall sales and marketing strategy. Develops and executes integrated campaigns associated with brand, demand and customer journey. You will work with a team to develop a comprehensive go-to-market (GTM) plan that includes a variety of content, events, email, social media and innovative campaign approaches. 

As a Marketing Specialist, you will:

• Leads or delivers marketing efforts for the Middle East designed to accelerate revenue, increase renewals or build awareness through an integrated go-to-market plan aligned to the initiative, product line, business unit and/or target account.
• Develops integrated marketing campaigns which are comprised of lead generation, lead acceleration, awareness, and retention elements strategically planned around the stages of the customer journey. Designs and executes the strategy, and communicates the effort accordingly with all levels from constituents to executives.
• Facilitates meetings and discussions with an extended team of channel specialists, content marketers, subject matter experts and other constituents to define the appropriate marketing channels and strategies associated with the goals of the go-to-market plan. May solicit input and feedback through direct interaction with Customers or Partners for a greater customer focus.
• Measures and reacts to success metrics, performs actionable analysis and makes data driven decisions to improve outcomes and ROI.
• Adapt corporate marketing initiatives to be regionally messaged and relevant in order to ensure the right message is delivered to the target audience at the regional level.

Required Qualifications

• 5 years of experience in marketing, relationship development, or sales within business-to-business or the technology industry. Experience in a specific industry, market, technology, or business initiative related to area of assignment may be substituted for experience in the technology industry.
• Bachelor’s degree, preferably in Business, Marketing, Computer Science, or related discipline
• Equivalent combination of education, training and experience may be considered in place of the above qualifications.
• Good knowledge of marketing concepts including content, digital, social and email strategies and business-to-business acumen
• Good written, verbal, and visual communication skills, with the ability to effectively communicate with a wide variety of audience (English and Arabic)
• Strong analytical, organizational, and creative problem solving skills
• Ability to work independently or part of a team
• Good organizational and executional skillsStrong understanding of marketing communication concepts and functions and proficiency in key internal and external software applications
• Ability to understand and translate complex technical information to internal and external audiences
• Shows analytical abilities and data-driven decision making
• You’re curious, passionate, authentic and accountable. These are our values and influence everything we do.

Benefits Highlights

• Our Recreation and Fitness center offers recorded fitness classes to help you fit movement into your day.
• Your well-being matters, and that's why we support all dimensions of your well-being by offering programs that reduce stress and distractions to help you remain healthy and productive.

Diverse and Inclusive

At SAS, it’s not about fitting into our culture – it’s about adding to it. We believe our people make the difference. Our diverse workforce brings together unique talents and inspires teams to create amazing software that reflects the diversity of our users and customers. Our commitment to diversity is a priority to our leadership, all the way up to the top; and it’s essential to who we are. To put it plainly: you are welcome here.

Additional Information:

SAS is an equal opportunity employer. All qualified applicants are considered for employment without regard to race, color, religion, gender, sexual orientation, gender identity, age, national origin, disability status, or any other characteristic protected by law.

SAS only sends emails from verified “sas.com” email addresses and never asks for sensitive, personal information or money. If you have any doubts about the authenticity of any type of communication from, or on behalf of SAS, please contact .

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