Digital Marketing Specialist

Responsibilities

• Digital Strategy: Develop, implement, and manage comprehensive digital marketing strategies aligned with company goals, utilizing various channels such as SEO, SEM, email marketing, social media, and content marketing.
• Content Creation: Create engaging and relevant content for various digital platforms, including website, blogs, social media, and email campaigns.
• SEO and SEM: Optimize website content and structure for search engines and manage paid advertising campaigns to increase visibility and traffic.
• Social Media Management: Develop and execute social media campaigns, analyze performance, and engage with the online community to build brand presence.
• Analytics and Reporting: Monitor and analyze digital marketing performance using tools such as Google Analytics and provide regular reports and insights to improve strategies.
• Conversion Optimization: Implement strategies to improve website and landing page conversion rates, from design to user experience enhancements.
• Budget Management: Manage and allocate digital marketing budgets effectively to maximize ROI.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• (0-2) years of experience in digital marketing, with a track record of successful campaigns.
• Proficiency in digital marketing tools and platforms, including Google Ads.
• Solid understanding of SEO, SEM, and social media best practices.
• Strong analytical skills and the ability to interpret data to make informed decisions.
• Excellent written and verbal communication skills.
• Creative mindset and the ability to think outside the box.
• Certifications such as Google Ads is a plus.

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