Strategic Management Planning & Execution of Category and Brand Masterplans for their respective categories through collaboration with concerned stakeholders to deliver total Nahdi vision.
Accountabilities
Business Understanding & Strategic Inputs:
- Lead a research for solid understanding of the category and female shopper in order to find opportunities and innovation ideas that get reflected in Category and Brand Master plans.
- Lead the development of an annual category marketing calendar across the respective categories with Commercial & operation departments through quarterly & monthly update in order to have a related communication campaign that will build our categories with strong positioning to outreach customers with engagement through tools as such; digital advertisement ambassadors program and sustainability.
- Brief agencies to build category and brand campaign ideas which translate into consumer resonating initiatives to deliver total category communication objectives.
- Lead category of thinking and perspectives with Omnichannel Promotion Loyalty Media and Commercial teams to deliver category growth objectives.
- Initiative to challenge cross functional teams to come up with innovative touch points with guests to drive engagement and better life care experiences.
- Build solid and longterm relations with the commercial & operational teams of our key vendors in alignment with the commercial category managers to build preference to Nahdi and open a new channel of communication and knowledge sharing.
- Lead the team that manages the execution of the category concept that communicates the role of each category within the department it belongs to (Beauty / PBeauty /EDE categories) by ensuring concept fits with the Nahdi brand essence as well as update regularly the consumers expectations for each brand to come up with a winning plan to properly position Nahdi in the marketplace.
- Monitor the performance via category audit per region and study the impact of all marketing activity promotion plans through constant reporting and updates of progress on a monthly basis using dashboards of which it will ensure business growth brand equity and the achievement of the set KPIs.
- Managing monthly quarterly and annual budgets for the Beauty / PBeauty /EDE categories Marketing department
- Support annual thematic promotional calendar for the respective categories with commercial & promotion team that ties with our brand equity house strengthens ties with vendors and evolves the current activities beyond trade discounts into brand and loyalty building marketing campaigns.
- Overlook the team planning directing and coordinating marketing mega Campaigns and Communicating the marketing plan.
Employees duties are not limited only to the abovementioned Accountabilities; he/she may perform other duties as assigned.
Work Environment
- Indoors : 80%
- Outdoors : 20%
- Working Days : 5 Working Days
- Days off : 2 Days Off
- Working Hours : 8:00 AM 5:00 PM (1 hour break)
Job Requirement
Education
Bachelors Degree preferably in Business Management or Marketing
Experience
10 Years of Experience
Computer Skills
- MS Office Suite
- Awareness of MS Project
Experience in google analytics
Languages
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