Product Marketing Specialist

Job Description

A Product Marketing Specialist is a professional who focuses on building creative communication content & messages, to promote & position Lucidya’s products & solutions.

The role involves creating and implementing marketing content strategies to drive awareness, interest, and sales for Lucidya’s products & solutions. Here are some key aspects of the role:

• Market Analysis : Conduct thorough market research to understand consumer needs, use cases, competitor products, and industry trends.
• Positioning and Messaging : Work on defining the unique selling propositions (USPs) of the product and create compelling messaging to communicate these advantages to the target audience.
• Collaboration with Cross-functional Teams : Collaborate closely with Product, Sales, and Customer Experience Team, to ensure a cohesive approach. It’s a must to understand the product inside out to effectively communicate its value.
• Content Creation : Creating various marketing materials such as product collateral, sales presentations, website content, and advertising campaigns to effectively communicate the product's features and benefits.
• Product Launch Communication : Responsible for creating the communication content for product launch. This includes coordinating with different teams, developing launch campaigns messaging, and ensuring a smooth introduction to the market.
• Brand Representation : Ensure that the product aligns with the overall brand strategy of the company and that all marketing materials and communications reflect the brand identity.

In summary, this is a crucial role in the successful introduction and ongoing promotion of Ludicya’s products in the market. A combination of Language, Strategic Thinking, Creativity, and a deep understanding of both the product and the market in which it operates, is a Must.