Marketing Director - Hiring Immediately

We are on the lookout for a competitive Marketing Director to join our growing team at Tahaluf in Riyadh Riyadh Province
Growing your career as a Full Time Marketing Director is an incredible opportunity to develop competitive skills.
If you are strong in persuasion, communication and have the right mindset for the job, then apply for the position of Marketing Director at Tahaluf today!

Tahaluf is rewriting the events playbook. Its purpose is transformational, its DNA digital, and its ambition unprecedented. Tahaluf is scaling to further increase its lead as the largest B2B Live and On Demand Events organiser in Saudi Arabia: by SQM, Attendance, Colleagues and Revenue.To scale at this pace requires impeccable local partners, and Tahaluf is proud to enjoy the support and partnership of several Gov and Non-Gov Organisations that are at the apex of Saudi’s B2B and B2C large scale events scene. In fact, our partners don’t just support the expansion of live events in the Kingdom; they’re also the partner of choice for heavyweights like Apple, Amazon and AliBaba.Be part of something BIG! Building on the success of record-breaking tech event LEAP, which grew to be the world’s largest tech event globally in terms of attendee numbers in just its second edition, Tahaluf is making a huge impact on the global events sector.Tahaluf is bringing iconic Informa brands to the Kingdom of Saudi Arabia, including Cityscape Global, which celebrated record-breaking participation at its debut Saudi edition and award-winning cyber-security event Black Hat, as well as establishing Saudi-born brands, such as InFlavour, a not-to-be-missed meeting place for the global Food & Beverage industry.Join our ambitious and highly committed team, who aren’t afraid to push boundaries and disrupt the status quo. Be ready to be thrown in at the deep end, taking on large-scale projects from day one, under the guidance of a supportive leadership team who will encourage your personal development and offer you new opportunities.We’re building awe-inspiring experiences. We’re launching award-winning brands. And we’re scaling faster than any event organiser in history. Take a leap with Tahaluf, we’re offering you the chance to:Work within a

highly dynamic business

with the

energy and style of a start-upBe part of

building a business

that’s launching new products and events at scaleTake the opportunity to

accelerate your career

and make a real impact.Job DescriptionWe are seeking a passionate and dynamic marketing leader with a track record of driving highly successful teams across multiple projects. Working alongside the commercial and marketing teams the individual will be a key contributor to business strategy providing ideas and insight to drive continuous improvement and develop new initiatives.The Marketing Director will manage a team of senior managers, marketing executives and specialist functions and will be a skilled marketing strategist able to inspire creativity and enthusiasm in others. The individual needs to be analytical and data orientated with a history of testing and optimisation, but with creative flair and exceptional attention to detail. The candidate should have extensive experience of digital marketing and marketing technology and be accustomed to delivering in a fast-paced, dynamic environment.Key Responsibilities:To ensure strategic marketing objectives are identified and achievedTo act as a change management ambassador, demonstrating a positive and constructive attitude towards challenges and changeTo share best practice within the team and wider businessTo ensure the team has the appropriate skills and resources to deliver agreed objectivesTo actively contribute to the strategic plans for products within the portfolioTo manage an event marketing team and work with specialist functions and roles including; digital marketers, designers, content creators, social media and audience developmentKey Performance Indicators:Devise and deliver innovative consumer and B2B marketing campaigns to achieve pre-determined objectives/targetsMarketing team is motivated and appropriately skilled/trained to carry out their responsibilitiesMarketing team works collaboratively with other departments to deliver shared objectivesMarketing campaigns are delivered within budget with spend allocations based on sound commercial reasoningMain Duties & Responsibilities:LeadershipMember of the portfolio’s management teamActive role in the development and implementation of initiativesWork with portfolio management to develop value propositions and messaging to drive engagement and conversionIdentify and deliver key portfolio-wide projects to position products for continued growth (e.g. branding, cross marketing, key account management, first time exhibitor experience etc)Understand recent customer survey feedback and apply this information to marketing strategiesIdentify risks to the business achieving marketing targets and work with the portfolio management team to mitigateShare marketing case studies and best practice from across the business by forging collaborative relationships with marketers from across the portfolios.ManagementLead a team of marketing and digital managers across a portfolio of products.Provide guidance, feedback and inspiration to the team.Work with Marketing Managers to ensure successful delivery of marketing campaigns in line with agreed KPI’s, event and divisional strategy.Work with line reports to develop skills and competencies and ensure they have a clear development roadmap.Develop succession plan to identify top talent, flight risks and guarantee continuous delivery from the team.Champion the adoption and optimisation of marketing technology solutionsCultivate and demonstrate a high-performance culture within the marketing team.Campaign Strategy & DeliveryLead the portfolio’s marketing strategy. Responsible for the marketing, data and digital portfolio strategy and delivering strategic show marketing.A clear understanding of the business’s overall mission, how this should be communicated through marketing and PR and an ability to use marketing technology to deliver results.Responsible for best practice and knowledge sharing (marketing, digital, data and customer insights) across the portfolio.Take the lead and document the results of pilot projects and testing.Develop the capabilities of marketing across the portfolio, integrating technology into the strategy and tactical delivery. Ensure team are equipped with the skills to deliver a fresh campaign strategy.Manage budgets and allocate resources amongst projects.Demonstrate and encourage creative approaches, using market intelligence, and apply it to show content to create unique and engaging visitor experiences.Work with show teams to optimise the engagement at each touch point in the customer journey by encouraging teams to introduce new ways of marketing and reduce reliance on more familiar activities that produce declining results.Identify trends in data to encourage teams to do more of what works and less of what doesn’t; navigating the move away from opinion-driven decision making to data-driven decision making.QualificationsMinimum Education Level:Educated to degree level or equivalentBackground Knowledge, Skills & Experience:Significant marketing leadership experienceExperience of managing a senior team (managing managers)Experience of working with and managing senior stakeholders, including governmentExtensive experience of consumer marketing, ideally in eventsAnalytical and questioning mindsetDeadline and target drivenThorough understanding & experience of digital (PPC, SEO, online advertising) and direct marketingDatabase development and growth including segmentation / advanced targetingBuilding relationships with partners and stakeholdersSignificant exposure to design and print suppliers / agenciesExperience of working in a pressurised environmentExcellent verbal and written communication skillsProficient in MS Office including intermediate/advanced PowerPoint, Word, and ExcelDesirableExperience of using marketing automation technology (preferably Eloqua)Experience of working with CMS platformsExperience of managing social media through scheduling platforms such as Sprout Social or Hootesuite etc. and experience of social media listening and sentiment analysisExperience of marketing analytics and reporting platforms (Google Analytics/Adobe or others)Experience using Eloqua and/or Adobe Experience ManagerEvents marketing experienceExperience of agile marketing and scaled agile desirableFormal business/marketing higher education qualification

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Benefits of working as a Marketing Director in Riyadh Riyadh Province:

● Company offers great benefits
● Company offers career progression opportunities
● Attractive package