Analyst - Branding

Are you passionate about branding and marketing? Qiddiya Investment Company is seeking an enthusiastic and detail-oriented Analyst - Branding to support our branding initiatives. In this role, you will assist in developing and executing branding strategies that resonate with our target audience and enhance the overall brand identity of Qiddiya.

Key Responsibilities

• Develop and execute communication strategies to enhance the visibility and impact of the company’s benefits and wellbeing programs.
• Create engaging content (presentations, newsletters, infographics, videos, campaigns) to promote benefits offerings and wellbeing initiatives internally.
• Partner with internal teams (HR, Corporate Communications, Total Rewards) to ensure alignment of messaging and branding.
• Analyze employee feedback, engagement data, and market trends to recommend improvements to benefits and wellbeing communications.
• Ensure all benefits and wellbeing materials are aligned with corporate brand guidelines and reflect the company’s culture and values.
• Support the design and delivery of campaigns for key wellbeing initiatives (e.g., Mental Health Awareness, Financial Wellness, Physical Health Programs).
• Monitor and report on the effectiveness of communications and engagement initiatives through KPIs and analytics.
• Benchmark competitor and industry best practices for branding and communications in benefits and wellbeing.

• Education: Bachelor’s degree in Marketing, Communications, Human Resources, or related field.
• Experience: 2-4 years in branding, communications, HR communications, or employee engagement, preferably within benefits or wellbeing functions.
• Strong writing, editing, and storytelling skills.
• Proficiency in content creation tools (e.g., Canva, Adobe Creative Suite, PowerPoint).

Comprehensive benefits package