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Who Are We
HALA is a leading fintech player in the MENAP region that aims to redefine financial services and build the future bank of SMEs. HALA aims at empowering SMEs to start, run, and grow their businesses by providing them with cutting-edge financial and technological tools.
HALA currently holds multiple entities in UAE, Saudi Arabia and Egypt (including HALA Payments, HALA Cashier and HALA Logistics) and offers solutions that enable merchants to digitize their payments as well as manage their sales and operations.
Founded in 2017, HALA is currently duly licensed by the Saudi Arabian Central Bank as well as the Financials Services Regulatory Authority (FSRA) in Abu Dhabi Global Market.
▪ Recommend and implement the fraud data framework, ensure identification of data/ info. sources to strengthen Fraud analytics and Anti-Fraud Technology capabilities (e.g., customer access logs, geo-location, device ID, other identifiers etc.)
▪ Perform predictive and behavioral analytics & recommend controls for pre-emptive strike on certain customers/ behaviors indicative of Fraud
▪ Identify risk Indicators / predictive variables to improve fraud rules / model performance
▪ Implement and monitor Anti-Fraud strategy roadmap covering governance, people, process, road map and technology.
▪ Articulate and update the policy and procedures of the Anti-Fraud department and ensure that it is following the SAMA Anti-Fraud Framework and best practices
▪ Establish the Fraud Risk Appetite with associated thresholds and limits that address the impact on fraud losses, reputation and customer experience.
▪ Develop, monitor, adjust and reprioritize the Anti-Fraud department budget to ensure it remains operational.
▪ Monitor, prepare and update the Anti-Fraud KPIs and KRIs for management periodic reporting
▪ Articulate and update the fraud risk assessment methodology, risk assessment standards, risk analysis, risk evaluation, risk treatment in Anti-fraud policy.
▪ Define the Anti-Fraud cross functional units’ roles, tasks and deliverables, assign RACI matrix and share with relevant teams/stakeholders.
▪ Define and communicate Operational Level Agreements (OLAs) and Service Level Agreements (SLAs) with related departments within/outside HALA
▪ Prepare board & management presentations on anti-fraud progress/ updates
▪ Prepare SAMA reporting and track pack creation (Daily, weekly, monthly)
▪ Perform Ad-hoc board/ management/ SAMA reporting on fraud statistics
▪ Execute deep dive analysis on emerging trends, risks and actions ▪ Monitor, track and report the Anti-Fraud KPIs and KRIs
▪ Review and respond to fraud circulars, guidelines & instructions ▪ Support with SAMA presentations, key actions and ad ’hoc SAMA requests
▪ Support Compliance department’s engagement with SAMA on Anti-Fraud ▪ Review and respond to fraud circulars, guidelines & instructions
▪ Support with SAMA presentations, key actions and ad ’hoc SAMA requests
Who Are We Hala
The leading solution for SME accounts and payments in KSA. Manage products, control costs, track sales in real-time, and access POS financing to drive growth.
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