Assistant Manager - Loyalty & Gamification

Qiddiya Investment Company is at the forefront of transforming Saudi Arabia's entertainment landscape, and we are excited to welcome an innovative Assistant Manager - Loyalty & Gamification to our team. In this unique role, you will be tasked with developing and executing loyalty programs and gamification strategies that enhance customer engagement and retention across our offerings.

Your primary aim will be to design compelling loyalty initiatives that not only reward customers but also create immersive and entertaining experiences that resonate with our diverse audience. You will collaborate with various teams to ensure that our loyalty programs align with our strategic goals and deliver value to our guests.

Join us in shaping a future where entertainment, excitement, and customer satisfaction are at the heart of what we do.

Responsibilities

• Develop and implement innovative loyalty and gamification strategies to increase customer acquisition and retention.
• Analyze customer data and feedback to refine loyalty programs based on user behavior and preferences.
• Collaborate with marketing, IT, and guest experience teams to integrate loyalty initiatives across multiple platforms and touchpoints.
• Conduct regular assessments of loyalty program performance, tracking key performance indicators and adjusting strategies accordingly.
• Design and run engaging gamification elements that enhance user interaction and long-term loyalty.
• Manage the budget for loyalty initiatives and ensure that all programs deliver a strong return on investment.
• Stay updated with industry trends and best practices in loyalty programs and gamification to keep our offerings competitive and engaging.
• Provide training and support to team members on the implementation and management of loyalty programs and gamification strategies.

• Bachelor's degree in Marketing, Business Administration, or a related field.
• A minimum of 4-6 years of experience in loyalty program management, customer engagement, or gamification.
• Strong analytical skills with experience in customer data analysis and reporting.
• Exceptional creativity and innovative thinking in developing engaging loyalty and gamification strategies.
• Excellent communication and interpersonal skills, with the ability to work collaboratively across teams.
• Ability to manage multiple projects simultaneously in a fast-paced environment.
• Knowledge of customer relationship management (CRM) systems and loyalty program software.

• Education: A Bachelor’s degree in Business Administration, Project Management, Information Technology, or a relevant discipline.
• Experience: At least 4 years of experience as a Business Analyst involved in PMIS implementations or related projects.