Business Development & Applications Engineer

Drive Business Development, Marketing & Sales: Identify and evaluate opportunities with existing and potential new customers on a local basis, combining the portfolio offering to formulate and design a winning solution offering. Determine plans for implementation and driving demand generation with a value based selling approach. Build a partner network of OEMs and installers/service partners, maintain strong relationships with key decision makers and ensure and prove value delivery to the customer. Take ownership of a defined focus vertical industry across the EMEA Region, formulate and roll-out a segment strategy, growth plan and sales play book in close collaboration with the EMEA Sales team and Marketing. Sub-region Sales Strategy: Develop, plan, and execute local sales, go-to-market, and strategic business development initiatives in alignment with the EMEA Regional Sales strategy. Sales Targets: Drive and ensure the achievement of sales targets, proactively identifying and addressing performance shortfalls, and implementing improvement plans as needed. Business Plans: Create and implement annual market development plans tailored to the country's market needs, in collaboration with the relevant OEM/partner landscape. Analysis: Conduct market analysis and develop appropriate forecasts and plans. Evaluate customer research, market conditions, and competitor data to formulate country plans with focused segments, solutions, and channels/partners. Training: Enhance sales efficiency by ensuring comprehensive knowledge of methods and solutions (both technical and sales). Educated to Bachelor degree in (electrical engineering, industrial engineering, computer science, MBA) or equivalent degree level At least 10 years of experience in driving Business Development, Sales, Technical Product Marketing, Product Management. At least 5 years' regional experience in KSA in a similar position Possess previous experience in technical/commercial sales and marketing within industrial markets in the Middle East -KSA region, ideally in the electrification/power distribution systems space. Have a background in Heavy Industries and/or Critical Infrastructure sectors such as Logistic Centers, New Energies, Data Centers, Airports, and Hospitals. Demonstrate excellent communication skills in English, both written and verbal. Be a critical thinker who identifies areas for improvement in both personal and adjacent functional areas. Be tech-savvy with experience using Microsoft Office and proficient in customer relationship management (CRM) software, ideally HubSpot. Understands and able to read single line diagrams Familiar with electrical MV, LV equipment Understands various electrical terminologies in building, factories and plant set up.