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Business Development Director

Job Description - Business Development Director


On behalf of our Client, We are looking for a Business Development Director

Job Summary
  • The BD Director is responsible for developing
    and executing sales/marketing strategies to drive revenue growth and market
    share for the Long -Term Care hospital. This role involves building strong
    relationships with key stakeholders, including MOH, healthcare professionals,
    government agencies, insurance providers, and community organizations. The BD
    Manager will lead a sales team, develop sales targets, and monitor performance
    metrics to ensure the achievement of business objectives.


    Job Responsibilities
  • Collaborate
    with senior management to set sales targets.

  • Implement sales/marketing
    strategies and align it with the hospital's goals and objectives.

  • Partner with
    main stakeholders to build and promote strong, long -lasting customer
    relationships as well as expand customer base through regular engagement and
    feedback mechanisms.

  • Identify emerging markets through market
    research to understand new potential markets.

  • Monitor market shifts and Changing trends,
    economic indicators, and competitors’ strategies & services to adapt our
    sales strategies accordingly.

  • Oversee the
    marketing strategies/ plans including usage of ATL “above the line” such as
    radio, BTL “below the line” such as telemarketing, TTL “through the line” and
    different social media tools such as YouTube, Instagram, recommend new business
    initiatives to push for market share growth.

  • Develop market
    research initiatives to identify opportunities for growth and expansion in
    the long -term care sector as well as the right branding for the hospital.

  • Establishes
    sales targets, forecasts, and develops annual sales quotas projecting
    expected sales volume, case mix, revenue, and profit for existing and new
    services.

  • Identify and
    pursue new business opportunities to expand the hospital's client base.

  •  Develop and
    implement strategies to retain existing clients and enhance customer
    satisfaction.

  • Negotiate
    terms and conditions of service contracts with insurance providers.

  • Track
    sales metrics, including revenue, conversion rates, and customer
    acquisition costs through regular reporting.

  • Conduct
    regular performance reviews for the sales team quarterly on KPIs and
    provide feedback to sales team members to drive continuous improvement.

  • Prepare
    monthly reports on sales performance, market trends, and competitive
    analysis for senior management.

  • Ensure
    compliance with regulatory requirements and internal policies related to
    sales activities.

  • Develop
    and manage digital advertising campaigns on social media and search
    engines.

  • Maintain
    brand standards and ensure compliance across all marketing and
    communications channels.

  • Frameworks, Boundaries & Decision -Making
    Authority

  • Accountable for
    all External customers.

  • Accountable for
    Hospital External image

  • Responsible for
    reporting the demands of the market to management to change short -term
    strategy according to it.

  • Authority to
    set sales targets and approve marketing budgets within defined limits.

  • Responsible for
    sales and marketing policies and KPIs in align with strategy.





Requirements


  • Education:
  • Bachelor’s
    degree in business administration or related field.

  • Experience and
    Skills:

  • 5
    - 7 Proven experience in sales leadership roles within the healthcare industry,
    preferably in long -term care or hospital settings.

  • Strong
    understanding of the healthcare landscape in Saudi Arabia, including
    regulations, reimbursement systems, and market dynamics.

  • Ability
    to build and maintain relationships with diverse stakeholders.

  • Excellent
    communication, negotiation, and interpersonal skills

  • Demonstrated
    track record of achieving
    sales
    targets and driving revenue growth.

  • Proficiency
    in sales software and CRM systems.



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