Cluster Marketing Executive - Saudi National

Cluster Marketing Executive

B2B, Trade Marketing & Tourism Partners

Marriott Luxury Group – The Red Sea & AMAALA

Position Summary

The Cluster Marketing Executive – B2B, Trade Marketing & Tourism Partners supports the

execution and coordination of B2B and trade marketing activities across Marriott Luxury

Group’s portfolio of luxury resorts within The Red Sea and AMAALA.

Reporting to the Cluster Senior Manager – B2B, Trade Marketing & Tourism Partners, the role

provides day-to-day support across trade marketing campaigns, partner activations, sales

enablement, Trade PR, events, FAM trips, content development and reporting.

The role works closely with Cluster Sales and Marketing teams, property teams, Marriott

regional teams, destination partners and appointed agencies to ensure B2B initiatives are

delivered efficiently, marketing materials remain current and trade partners have access to

compelling and brand-aligned information about the resorts and destination.

Key Responsibilities

B2B & Trade Marketing Coordination

• Support the execution of the annual B2B and Trade Marketing plan across the cluster.

• Maintain the B2B marketing calendar, including trade campaigns, sales missions, trade

shows, partner activations, FAM trips, launches and key destination milestones.

• Coordinate timelines, deliverables and approvals for B2B marketing initiatives.

• Liaise with individual property Marketing teams to gather updates, offers, experiences,

imagery and relevant information for trade communications.

• Support the adaptation of marketing initiatives for different resorts, source markets and

trade audiences.

B2B Content & Sales Collateral

• Coordinate the development and ongoing updating of B2B marketing and sales materials.

• Maintain resort presentations, fact sheets, destination information, experience guides,

itineraries, newsletters and trade toolkits.

• Support the development of presentations and customized materials for key accounts,

partners and sales opportunities.

• Coordinate with creative agencies and property Marketing teams on the development and

adaptation of B2B assets.

• Maintain an organized library of current, brand-approved resort imagery, videos,

presentations and marketing materials for use by Sales and trade partners.

• Ensure outdated information and assets are regularly identified and replaced.

Sales Enablement

• Provide day-to-day marketing support to Cluster Sales teams for sales missions,

roadshows, workshops, trade shows and key account activities.

• Coordinate presentations, invitations, collateral, digital assets and supporting materials

required for trade activities.

• Assist in preparing customized presentations and materials for priority accounts and

strategic commercial opportunities.

• Support pre-event and post-event communications to maximize engagement with trade

partners.

• Coordinate requests between Sales, Marketing, agencies and individual properties.

Trade Partnerships & Campaign Support

• Support the Senior Manager in the execution of joint marketing activities with tour

operators, travel advisors, consortia, DMCs, airlines and other strategic travel partners.

• Coordinate campaign assets, timelines, approvals and deliverables with partners.

• Collect partner campaign results and supporting data for reporting.

• Maintain an updated tracker of trade partnerships, campaigns, deliverables and key

deadlines.

• Conduct basic research into prospective partners, platforms and trade marketing

opportunities as required.

Trade PR & Communications

• Support coordination with appointed PR agencies on Trade PR activity across priority

markets.

• Provide agencies with property updates, imagery, commercial information and relevant

marketing materials.

• Maintain calendars and trackers for Trade PR opportunities, releases, interviews, events

and industry initiatives.

• Support the coordination of trade media visits and industry-related FAM trips.

• Assist with reviewing factual property information contained within trade

communications and briefing materials.

• Track Trade PR coverage and maintain reporting records in coordination with the PR

agency.

Trade Engagement & Education

• Support the development and coordination of travel advisor webinars, training sessions

and resort education initiatives.

• Assist in preparing presentations and supporting materials for advisor and partner

training.

• Maintain trade partner databases and distribution lists in coordination with Sales.

• Support communications to trade partners regarding resort openings, new experiences,

seasonal programming, offers and destination developments.

• Assist with the development and distribution of B2B newsletters and partner

communications.

FAM Trips & Trade Events

• Support the planning and coordination of trade FAM trips, advisor visits and partner

experiences.

• Coordinate itineraries, resort information, collateral, guest profiles and internal

communications with participating properties.

• Support preparation for luxury travel trade shows, roadshows, workshops and sales

missions.

• Coordinate event collateral, presentations, gifting and other marketing requirements.

• Maintain trackers of participants, deliverables and follow-up actions.

• Support post-event communications and reporting.

Agency & Project Coordination

• Coordinate day-to-day deliverables with appointed PR, creative, content and marketing

agencies where relevant.

• Maintain project trackers, timelines and status updates.

• Follow up on outstanding deliverables and approvals across internal and external

stakeholders.

• Ensure final approved materials are properly filed and accessible to relevant teams.

• Support purchase orders, quotations, invoices and other administrative requirements

associated with B2B marketing activities.

Reporting & Budget Administration

• Support the Senior Manager in maintaining the B2B and Trade Marketing budget tracker.

• Track committed and actual marketing expenditure, quotations, purchase orders and

invoices.

• Maintain monthly activity and performance trackers.

• Collect campaign results, trade engagement data, PR coverage, partner activity and event

results.

• Assist in preparing regular B2B and Trade Marketing reports and presentations.

• Support the tracking of agreed KPIs and campaign performance.

Key Stakeholders

The role will work closely with:

• Cluster Director of Marketing

• Cluster Senior Manager – B2B, Trade Marketing & Tourism Partners

• Property Marketing teams

• Cluster Sales teams

• Cluster Directors of Sales & Marketing

• Marriott Luxury Group and Regional Marketing teams

• Marriott Communications and PR teams

• Destination Marketing, Communications and Trade teams

• Appointed PR, creative and marketing agencies

• Luxury travel advisors, consortia and tour operators

• DMCs and wholesalers

• Airlines and strategic travel partners

Key Performance Indicators

Success in the role will be measured through:

• Timely delivery of B2B and trade marketing activities.

• Accuracy and quality of B2B collateral and sales enablement materials.

• Effective coordination of trade campaigns and partner deliverables.

• Timely support for Sales missions, trade shows and key account activities.

• Successful coordination of FAM trips, webinars and advisor engagement activities.

• Accuracy and maintenance of partner, project, budget and campaign trackers.

• Quality and timeliness of Trade PR coordination and reporting.

• Timely processing and tracking of marketing quotations, POs and invoices.

• Effectiveness of collaboration with Sales, property Marketing teams, agencies and

partners.

• Overall contribution to the successful execution of the cluster B2B and Trade Marketing

plan.