Cluster Marketing Manager

Hilton

Cluster Marketing Manager

in

Riyadh , Saudi Arabia

A Cluster Marketing Manager will play a crucial role in developing and implementing the annual marketing plan, driving key objectives, current initiatives and relevant marketing activities relating directly to the cluster. The role will be responsible for leading the cluster’s marketing team and ensuring the department performs an integral role in bringing together all function areas to ensure commercial targets are heightened.What will I be doing?As Cluster Marketing Manager, you will be responsible for the results of the marketing plan and activities used by the hotel to increase brand awareness, communicate promotions to all relevant target markets and address hotel business needs. Specifically, you will perform the following tasks to the highest standards:Business FunctionDevelop, proactively manage and implement the annual cluster marketing plan to include eCommerce, brand and loyalty marketing within budget guidelinesDrive the development of a sound B2B and B2C strategy by segment for each hotel, in line with the commercial focus processResponsible for measuring the success of all marketing activities, promotions and campaigns, and producing performance reports for all key stakeholdersManage the roll out of marketing initiatives to support the cluster in meeting their revenue targets, also by leveraging key function activity in Regional Marketing, eCommerce, Marketing Operations, Strategic Partnerships and HHonors and third party distributionOversee the execution of all promotional activities, whether local, regional or global, across all available channels, ensuring brand adherence and effectivenessEnsure sales and F&B teams receive adequate marketing support, and ensure collateral requirements are metAlways be the brand champion ensuring all collateral conforms to agreed brand standards and content is compliant of corporate guidelines and within budget guidelines across all marketing activitiesSupport individual brand initiatives and ensure hotel brand campaigns are rolled out effectively and communicated using the right tone and voice for each segmentDevelop and manage all social media activity for the cluster and support departmental initiativesRecognise and execute opportunities for the loyalty program HHonors as well as other incentive programmes at cluster level, and manage all cluster CRM and database requirementsIdentify local partnership opportunities with the regional team, and oversee the on-going execution of revenue driving activitiesResponsible for building a coherent social media strategy for the hotel and its outletsSeek to grow social media followers and to enhance interaction with customers on these sites using relevant tools and techniquesRespond to customer postings as appropriate tackling any complaints and issuesManaging ExecutionAchieve agreed performance goals and marketing objectives of role set out by the Line ManagerManage execution of marketing projects in line with resources and budget objectivesBe the marketing representative in the cluster during commercial focus meetings, and proactively identify revenue-driving opportunities with other key stakeholdersConduct continuous analysis of competitive environment and consumer trends, and use findings to continuously evaluate and drive commercial successEnsure full brand compliance across all marketing initiatives at cluster levelLead effective content management across all available channels, including hotel website, OTAs, social media, mobile marketing and partnership programsConduct regular cluster marketing audits to meet Centre of Excellence audit requirementsParticipate in all internal and external marketing meetings and attend relevant industry events, training workshops and trade-showsActively support Line Manager on all in-house merchandising activity and ensure all merchandising opportunities are identified and maximised and communicated across organisationRespond quickly and efficiently to all internal and external requestsUnderstand and champion Hilton's core valuesDeveloping TalentCreate an effective marketing team on property, fostering a productive team culture and encouraging career growthEncourage and motivate individuals to achieve key company and personal objectives and targetsPut in place a dedicated career path for each team member, with the creation of a Personal Development Plan highlighting key development milestones and timelinesConduct regular performance reviews, ensuring adequate feedback is given and used proactively for further developmentHighlight and encourage team members to participate in job specific training opportunities and attend internal and external networking industry eventsBuilding RelationshipsEstablish excellent open communication with all operational teams, i.e. GM, DBD, F&B and other department heads throughout the regionDevelop and maintain good working relationships with various levels of Hilton’s personnel including corporate and regional marketing, corporate brand, eCommerce, loyalty and partnerships teamsProactively develop and maintain effective working relationships with all external customers to include key members of the design and media agencies, partnerships and online marketingExcel at being an effective team player to all corporate, regional, cluster and hotel level personnel by demonstrating a ‘can do’ and customer focused attitude, providing peer support, cross-functional and across regionsWhat are we looking for?A Cluster Marketing Manager serving Hilton Brand hotels is always working on behalf of our Guests and working with other Team Members. To successfully fill this role, you should maintain the attitude, behaviours, skills, and values that follow:College degree in Marketing or Hotel ManagementExperience of working in a similar marketing position in the hospitality sectorExperience of managing and motivating a team along with evidence of driving successful team resultsProven knowledge of creating, leading and managing fundamental and complex projects to tight deadlinesExperience of developing, creating and managing marketing campaigns with associated costs and working to budget restraintsComplete understanding of key functions relating to marketing strategies and initiatives whilst managing multiple work streamsExperience in developing and implementing effective and realistic marketing plans and strategies, including budget evaluation, management and reportingDemonstrated ability to interact effectively with various levels of managementOutstanding communication skills in all areas of writing, listening and speaking English. Developed proficiency of native language dependant on location of role.Communicate key information effectively to all levels of management using a variety of communication toolsProficiency in Microsoft Office applications, budget management, project and time managementAble to think analytically, critically and strategically when faced with unique opportunities, challenges, prioritising and identifying productive solutionsAbility to influence others in key situations whilst maintaining positive relationshipsDemonstrate excellent interpersonal skills to include strong leadership, cultural sensitivityExecute calculated risks and pre-determine successful outcomeAbility to relate to the marketing world and adapt to changing priorities quickly and with easeAn accomplished leader offering excellent judgement, time management and decision making skillsProfessional approach, clean and well groomed at all timesFriendly demeanour, positive and enthusiastic with a motivational attitudeExcellent problem solving and decision making skills, can work autonomously whilst keeping all parties informedHonesty, integrity and a passion for hard workCreatively minded and has a thirst to work in marketing for the hospitality industryDemonstrated self-starter with excellent attention to detailHigh energy and the ability to motivate and manage a team - leading by exampleResourcefulness, customer focused and results orientedEnjoys working collaboratively, key team player with a “can do” attitude and thrives on a challengeGood understanding of Hilton, its core values and management structureIt will be advantageous in this position if you demonstrate the following capabilities and advantages:Master’s degree in Business or MarketingPrevious experience of working in a marketing role in the hotel industry for a global leaderQualifications in Project and Time ManagementAble to speak further key business languagesWhat will it be like to work for Hilton?Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands ( . Our vision “to fill the earth with the light and warmth of hospitality” unites us as a team to create remarkable hospitality experiences around the world every day. And, our amazing Team Members are at the heart of it all!

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