Digital Marketing & Graphic Design Specialist

Graphic
Design:

- Create visually appealing designs for
digital marketing materials, including social media graphics, website banners,
pptx templates, infographics, and display ads.

- Develop brand identity elements, such as
logos, icons, and visual guidelines, to maintain a consistent brand image
across all platforms.

- Ensure designs align with brand guidelines
and reflect the brand's tone and messaging.

Digital
Marketing Collateral:

- Collaborate with the marketing team to
conceptualise and design marketing collateral for campaigns, promotions, and
events.

- Design landing pages, user interfaces, and
UI/UX elements that drive engagement and conversion.

- Optimize designs for different digital
platforms and devices to ensure a seamless user experience.

Social
Media Management:

- Create visually compelling graphics and
images for social media platforms, considering the specific requirements and
best practices of each platform.

- Design social media posts, cover photos,
and profile pictures that align with the brand's visual identity and messaging.

- Collaborate with the marketing team to
plan and execute social media campaigns that drive engagement and reach.

Content
Creation:

- Assist in creating and editing multimedia
content, such as videos, GIFs, and animations, to support digital marketing
initiatives.

- Visually enhances blog posts, articles,
and other written content.

- Produce marketing copy for our website.

- Ensure all visual content is optimised for
SEO and adheres to relevant copyright and licensing regulations.

Web Design
and Development:

- Collaborate with web developers to create
visually appealing and user-friendly website layouts and designs.

- Design website elements, including
headers, footers, navigation menus, and call-to-action buttons.

- Ensure web designs are responsive and
optimised for mobile devices.

Creative
Strategy, AI, and Ideation:

- Contribute to the development of creative
strategies and ideas for digital marketing campaigns.

- Stay up to date with design trends,
emerging technologies, and best practices in digital marketing and graphic
design.

- Brainstorm and present design concepts and
ideas to the marketing team.

Collaboration
and Communication:

- Collaborate with cross-functional teams,
including marketing, content, and development, to ensure cohesive and
consistent branding and messaging.

- Communicate design ideas, concepts, and
requirements effectively to stakeholders.

- Incorporate feedback and make revisions to designs
based on stakeholder input. Requirements

Qualifications and Experience:

‒ Bachelor’s degree in graphic design, Digital Design,
Visual Communication, or related field.

‒ Proven experience in graphic design, preferably in a
digital marketing or advertising agency setting.

Job Specific Skills:

‒ Proficiency in graphic design software,
such as Adobe Creative Suite (Photoshop, Illustrator, InDesign), and other
relevant design tools.

‒ Strong understanding of design principles,
typography, color theory, and layout composition.

‒ Experience with web design and
development, HTML, CSS, and responsive design is advantageous.

Competencies:

‒ Creative thinking and problem-solving
skills.

‒ Strong communication and collaboration
skills.

‒ Attention to detail and accuracy in design
execution.

‒ Ability to manage multiple projects and
meet deadlines effectively.

‒ Adaptability to evolving digital marketing
trends and technologies.

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