Digital Marketing Manager - Empgowin

JobBrief

The Digital Marketing Specialistplans digital marketing campaigns across multiple channels createsand publishes written and visual content to support marketinginitiatives optimizes marketing funnels to improve performance andcommunicates results toManagement.

Accountabilities

oAssist in the formulation of strategies to build a lasting digitalconnection with consumers

o Plan and monitor andmanage the ongoing company presence on social media (TwitterFacebook Instagram Pinterest etc.)

o CreateDigital Marketing Material for all campaigns

oLaunch optimized online adverts through Google Adwords Facebooketc. to increase company brand awareness.

oGenerate leads by actively running a Marketingcampaign

o Create online newsletters andpromotional emails and organize their distribution through variouschannels such as Mailchimp or other email marketingplatforms.

o Develop and increase the companysonline presence through highquality backlink generation pressreleases guest posting and other initiatives that elevate statusand brand exposure online.

o Provide creativeideas for content marketing and website updates

oImprove website performance CMS HTML CSS and SEO (keyword imageoptimization etc.)

o Measure the performance ofdigital marketing efforts using a variety of Web analytics tools(Google Analytics WebTrends etc.)

o Source anddevelop content and manage the LMS Platform(LMS)

o TroubleshootingErrors

o Assisting theLearners

o Answering queries andconcerns