Digital Marketing Manager Riyadh - Nana Direct

AboutNana

• Nana is an internet marketplaceconnecting customers with their favorite grocery stores pharmaciesand specialty stores. Our mission is to deliver the highest qualityof online grocery customer experience with a sense of affectioncare and pride. Nana was established in 2016 and is headquarteredin Riyadh Ar Riyad SaudiArabia.

Highlights:

• Nanafunding: $79M
• Current funding stage: SeriesC
• Nana is backed by: STV MEVP SVC Impact46 FIMPartners Jahez Sunbulah group FAITH Capital Wamda Capital QuenciaCapital Watar Partners andmore.

Digital Marketing Manager isresponsible for developing and implementing strategies that promotea company or brands products through paid media channels andoptimising towards predefined KPIs in accordance with theorganisationsobjectives.

Responsibilities:

• Planand execute all digital marketing including SEO/SEM paid socialmedia and display advertisingcampaigns.
• Develop strategies that drivecustomers to the app.
• Maintain and optimisetowards healthy funnel conversion rates.
• Handlestrategic online initiatives.
• Identify trendsand insights and optimize spend and performance based on thoseinsights.
• Brainstorm new and creative growthstrategies.
• Create MMP tracker links forcorresponding campaigns or content.
• Deliverquantifiable improvements across all platforms in ROI andCPA.
• Deliver measurable results against setstrategic KPIs.
• Plan execute and measureexperiments and conversion tests.
• Collaboratewith internal teams to create landing pages and optimize userexperience.
• Utilize strong analytical abilityto evaluate endtoend customer experience across multiple channelsand customer touch points.
• Collaborate withagencies and other vendor partners.
• Evaluateemerging technologies. Provide leadership and perspective foradoption where appropriate.
• Stay up to datewith the latest technology and bestpractices.
• Prepare manage and control thedigital marketing budget.
• Suggest activitiesfor improving the quality of onlinecontent.
• Track and measure SEO and GoogleAnalytics metrics and provide daily weekly and monthly reports (asneeded).
• Lead supervise and motivate members ofthe digital marketing team.
• Researchcompetitors and provide suggestions forimprovement

Requirements:

• 4years of experience as a Digital MarketingManager
• Bachelors degree in marketing orbusiness
• Great problemsolvingskills
• Proficient in photo and video editingsoftware such as Adobe
• Deep knowledge of webdesign principles
• Proficient in MS Office Suiteincluding Outlook Excel and Word.
• Ability toidentify long term trends in data
• Greatcommunication skills
• Experience working with acontent management system
• Strong projectmanagement skills