Digital Marketing Specialist

About the Company

At Maharah, we work on elevating the human resources sector in the region by providing manpower services for the public and private sectors and meeting the needs of the local market through an integrated service, including the services of the business sector, the individuals sector, Esnad Maharah – Nationalization Program – and the talent hub platform services. Maharah aims to provide the market with national and foreign manpower, highly qualified in more than 280 professions, as well as providing innovative solutions to human resources departments in various sectors.

Key Responsibilities

• Execute and manage day-to-day digital marketing activities across multiple channels.
• Create, launch, and optimize digital campaigns on social media and search platforms.
• Support SEO and SEM initiatives to improve website traffic and lead generation.
• Manage social media accounts, content scheduling, and community engagement.
• Coordinate with design and content teams to deliver effective digital assets.
• Track, analyze, and report on campaign performance and KPIs.
• Conduct A/B testing and support conversion rate optimization efforts.
• Assist in email marketing campaigns and marketing automation workflows.
• Monitor market trends, competitors, and audience behavior.
• Ensure brand guidelines are consistently applied across all digital channels.

Qualifications

• Bachelor’s degree in Marketing, Digital Media, Business, or a related field.
• 2–5 years of experience in digital marketing or a related role.
• Hands-on experience managing and optimizing digital campaigns.
• Familiarity with both B2B and B2C digital marketing is an advantage.
• Experience in HR, services, or platform-based businesses is a plus.