Digital Marketing Specialist

We are looking for a creative and experienced Digital Marketing Specialist to plan, execute, and manage digital marketing campaigns across various platforms. The goal is to increase brand awareness, grow followers, generate high-quality leads, and manage internal communication between teams to ensure alignment and effective execution of marketing objectives.

Key Responsibilities:

- Plan, execute, and manage paid and organic marketing campaigns across digital platforms (Meta, Google, and others).

- Monitor and optimize advertising campaigns on a daily basis to achieve the best performance.

- Develop clear strategies to increase followers and engagement across social media accounts.

- Create and implement lead generation strategies while optimizing cost per lead.

- Analyze data and prepare detailed performance reports for management.

- Conduct A/B testing to improve campaign effectiveness.

- Coordinate with the design and content teams to produce effective marketing materials.

- Manage internal communication between the marketing team and other departments (Sales, Customer Service, Management) to ensure message alignment and integration.

- Organize meetings and follow-ups to ensure smooth workflow and execution of marketing plans.

- Stay up to date with the latest digital marketing trends, tools, and best practices.

- Manage advertising budgets efficiently to achieve the highest possible ROI.

- Design basic marketing creatives and collaborate on visual content production when needed.

Qualifications:

- Minimum 2 years of hands-on experience managing paid advertising campaigns.

- Strong knowledge of advertising platforms such as Meta Ads and Google Ads.

- Experience in growing social media accounts both organically and through paid strategies.

- Strong analytical skills and experience using tools such as Google Analytics.

- Proven experience in graphic design and creating marketing visuals (e.g., social media posts, ad creatives).

- Proficiency in design tools such as Canva, Photoshop, or similar software.

- Excellent planning, organization, and time management skills.

- Strong communication skills and ability to coordinate across teams.

- Creative mindset with the ability to generate innovative marketing ideas.

- Continuous and measurable growth in followers and engagement.

- High-quality visual content aligned with marketing strategy.