Digital Marketing Specialist - Saudi

Key Responsibilities

• Develop and execute digital marketing strategies aligned with company objectives.
• Manage and grow the company's social media channels.
• Plan, launch, and optimize paid campaigns across Meta, Google, TikTok, and other digital platforms.
• Monitor campaign performance and optimize ROAS, CTR, CPC, and conversion rates.
• Analyze digital marketing data and prepare performance reports.
• Conduct market and competitor research to identify new opportunities.
• Collaborate with content, design, sales, and other teams to deliver effective campaigns.
• Stay up to date with the latest digital marketing trends, tools, and best practices.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Previous experience in digital marketing.
• Hands-on knowledge of Meta Ads, Google Ads, and TikTok Ads.
• Strong analytical and data interpretation skills.
• Good understanding of SEO and digital analytics tools.
• Excellent communication and organizational skills.
• Creative mindset with strong attention to detail.
• Ability to work independently and as part of a team.
• Good command of English is a plus.