Director Marketing Strategy & Campaigns

Team: Marketing Strategy & Campaigns

Activity: Full-time

Role grade: Director (8)

Direct reports: 7

Indirect reports: 0

Reporting to: Senior Director Commercial

Role location: Riyadh, Saudi Arabia

Job Purpose: As the Director Marketing Strategy & Campaigns, you will lead our Marketing Strategy & Campaigns team. This role involves overseeing the end-to-end Marketing Strategy & Campaigns plan for the Esports World Cup, including team development, agency leadership, budget management, crisis communication, and partner management. The ideal candidate will have a strong background in marketing leadership and brand development.

• Lead the development and execution of the Marketing Strategy & Campaigns strategy for the EWC, ensuring alignment with organizational goals and objectives.

• Create the overarching storyline and campaign for the Esports World Cup and develop specific marketing plans for the key beats throughout the year

• Develop and execute a mainstream marketing strategy to elevate esports to the same level as other global mainstream sports.

• Oversee 360-degree marketing campaigns, integrating digital, social media, events, outdoor (OOH), and traditional media.

• Ensure brand consistency across all marketing initiatives.

• Manage and develop the Marketing Strategy & Campaigns team, fostering a culture of creativity, collaboration, and excellence.

• Oversee agency relationships, providing direction and ensuring high-quality deliverables.

• Manage the Marketing Strategy & Campaigns budget, ensuring efficient allocation of resources.

• Develop and implement crisis communication strategies to protect and enhance the organization's reputation.

• Leverage rights and assets with partners, sponsors, and stakeholders to maximize promotional opportunities.

• Collaborate with internal teams (like Fan Marketing, Product, and Commercial) to create aligned, cohesive, and effective messaging.

• Facilitate the integration of traditional sports and esports, promoting cross-industry collaboration.

• Monitor and analyze marketing performance metrics, using data to inform strategic decisions and continuous improvement.

• Experience in working with top tier athletes and celebrities as brand ambassadors.

• Market EWC as a festival experience, ensuring full venue attendance across endemic and mainstream audiences.

• Elevate EWC regional visibility through high-visibility local campaigns for stakeholders and the general public.

• Execute a Mainstream Paid Campaign, ensuring large-scale distribution through traditional media products.

Lead the development and execution of the Marketing Strategy & Campaigns strategy for the EWC, ensuring alignment with organizational goals and objectives.

Create the overarching storyline and campaign for the Esports World Cup and develop specific marketing plans for the key beats throughout the year

Develop and execute a mainstream marketing strategy to elevate esports to the same level as other global mainstream sports.

Oversee 360-degree marketing campaigns, integrating digital, social media, events, outdoor (OOH), and traditional media.

Ensure brand consistency across all marketing initiatives.

Manage and develop the Marketing Strategy & Campaigns team, fostering a culture of creativity, collaboration, and excellence.

Oversee agency relationships, providing direction and ensuring high-quality deliverables.

Manage the Marketing Strategy & Campaigns budget, ensuring efficient allocation of resources.

Develop and implement crisis communication strategies to protect and enhance the organization's reputation.

Leverage rights and assets with partners, sponsors, and stakeholders to maximize promotional opportunities.

Collaborate with internal teams (like Fan Marketing, Product, and Commercial) to create aligned, cohesive, and effective messaging.

Facilitate the integration of traditional sports and esports, promoting cross-industry collaboration.

Monitor and analyze marketing performance metrics, using data to inform strategic decisions and continuous improvement.

Experience in working with top tier athletes and celebrities as brand ambassadors.

Market EWC as a festival experience, ensuring full venue attendance across endemic and mainstream audiences.

Elevate EWC regional visibility through high-visibility local campaigns for stakeholders and the general public.

Execute a Mainstream Paid Campaign, ensuring large-scale distribution through traditional media products.

• 12+ years of experience in Marketing Strategy & Campaigns, brand management, or related fields, with a focus ideally on gaming, esports, sports, or entertainment

• University degree in Marketing or a related field

12+ years of experience in Marketing Strategy & Campaigns, brand management, or related fields, with a focus ideally on gaming, esports, sports, or entertainment

University degree in Marketing or a related field

• Expertise in 360-degree marketing campaigns, including OOH, PR, digital, and experiential marketing.

• Experience working in a global Marketing role with a mix of local and international responsibilities

• Saudi National with a strong understanding of the local market, culture, and regulatory landscape.

• Strong project management skills, with the ability to manage multiple initiatives simultaneously.

• Proven experience in managing high-profile stakeholder relationships within Saudi Arabia.

• Strong network within the Saudi government, media, and corporate sectors.

• Demonstrated ability to thrive in a dynamic and fast-paced environment.

• Proven leadership skills with experience in managing teams and cross-functional collaboration.

• Proficiency in data analysis and performance metrics.

• Fluent in Arabic and English (written and verbal).

Expertise in 360-degree marketing campaigns, including OOH, PR, digital, and experiential marketing.

Experience working in a global Marketing role with a mix of local and international responsibilities

Saudi National with a strong understanding of the local market, culture, and regulatory landscape.

Strong project management skills, with the ability to manage multiple initiatives simultaneously.

Proven experience in managing high-profile stakeholder relationships within Saudi Arabia.

Strong network within the Saudi government, media, and corporate sectors.

Demonstrated ability to thrive in a dynamic and fast-paced environment.

Proven leadership skills with experience in managing teams and cross-functional collaboration.

Proficiency in data analysis and performance metrics.

Fluent in Arabic and English (written and verbal).

• Relocation support

• Transportation allowance

• Competitive compensation

• Housing allowance

• VIP medical insurance

• Opportunity to work on a new exciting project with a group of passionate professionals. You will get the freedom to excel and make a real impact

Relocation support

Transportation allowance

Competitive compensation

Housing allowance

VIP medical insurance

Opportunity to work on a new exciting project with a group of passionate professionals. You will get the freedom to excel and make a real impact

Our mission is to build a diverse organization where our members, regardless of background or identity, have a sense of belonging. We genuinely believe that thanks to creating a collaborative environment where different perspectives are valued, we can achieve more. Together, we want to reshape the boundaries of what is achievable in the esports domain.