Director of Brand and Demand

The Marketing Director - Brand & Demand will own & integrate Lucidya’s brand and demand generation strategy into a single, revenue-oriented engine. This role ensures that brand investments directly support pipeline growth, market expansion, and commercial outcomes across enterprise and mid-market segments. This leader will oversee content, events, campaigns, digital advertising, and brand narrative, while partnering closely with other Marketing & Growth functions under the SVP such as Inside Sales, Product Marketing, and Marketing Operations to drive qualified pipeline and sustainable growth.

Responsibilities

Brand & Narrative Leadership

• Own Lucidya’s brand positioning, messaging architecture, and storytelling across all channels.
• Ensure content, creative, PR, events, and campaigns reinforce a consistent and differentiated market narrative.
• Act as final decision-maker on brand quality, tone, and creative standards.

Demand & Pipeline Ownership

• Own marketing-sourced pipeline targets in partnership with the Inside Sales Director.
• Translate brand strategy into demand programs that drive MQLs, SQLs, and revenue contribution.
• Oversee integrated campaigns across paid search, paid social, ABM, events, and content-led demand.

Campaigns, Content & Events

Lead the end-to-end planning and execution of:

• Flagship events and executive roundtables
• Integrated ICP and vertical campaigns
• Thought leadership programs and content series

Ensure campaigns are insight-led, performance-tracked, and continuously optimized.

Digital Advertising & Performance

• Provide senior leadership and direction for digital advertising and performance marketing.
• Set strategy for channel mix, experimentation, and budget allocation (in collaboration with Marketing Ops).
• Ensure performance marketing supports both short-term pipeline and long-term brand equity.

Team Leadership & Development

• Directly manage senior managers and leads across brand, content, campaigns, and digital advertising.
• Coach and upskill existing managers who are currently strong executors but inexperienced leaders.
• Build a high-accountability culture focused on outcomes, not activity.

Cross-Functional Leadership

Partner closely with:

• Inside Sales on funnel health and SQL quality
• Product & Customer Marketing on launches and GTM alignment
• Finance on budget planning, ROI, and forecasting
• Act as the primary marketing counterpart for commercial leadership on brand and demand matters.

• 12+ years of B2B marketing experience.
• 4–5 years leading a multi-function marketing organization (brand + demand).
• Proven ownership of pipeline and revenue contribution, not just awareness metrics.
• Experience operating in scale-up or high-growth SaaS environments.
• Strong understanding of enterprise and mid-market B2B buying cycles.
• Experience in regional or multi-market expansion.

Preferred Experience

• Exposure to PLG or hybrid sales-led / product-led motions.
• Experience working closely with Inside Sales or SDR organizations.