Director of Sales

About Red Palace:

A symbol of Saudi Arabia’s heritage, The Red Palace stands as an extraordinary landmark in Riyadh, now reimagined as an ultra-luxury boutique hotel. Originally built in 1943, this historic Palace has been transformed into a masterpiece of refined hospitality, blending timeless elegance with contemporary sophistication.

Nestled in the heart of the capital, The Red Palace offers an exclusive glimpse into the Kingdom’s storied past, featuring meticulously restored architecture, curated cultural experiences, and unparalleled service. Every detail has been thoughtfully designed to honor its legacy while delivering a modern interpretation of luxury. At The Red Palace, we invite guests to step into a world of history, prestige, and indulgence, where tradition and innovation seamlessly come together.

HOTEL:   RED PALACE 

JOB TITLE:   Director of Sales 

REPORTING TO: Hotel Manager dotted line General Manager / Vice President of the Red Palace 

JOB ROLE

The Director of Sales is responsible for leading, directing, and executing the hotel’s overall sales strategy to drive sustainable revenue growth, maximizing market share, and strengthening brand positioning across all segments. This role provides strategic leadership to the sales team, builds strong relationships with key stakeholders, and ensures alignment between sales efforts, revenue strategy, and operational excellence in a luxury hospitality environment.

RESPONSIBLITIES

• Develop, implement, and continuously refine the hotel’s overall sales strategy in alignment with commercial objectives, brand standards, and market conditions.
• Lead, coach, and motivate the sales team to achieve and exceed revenue, room night, and market share targets across all segments.
• Drive business development, acquisition, retention, and growth of key accounts including corporate, leisure, group, wholesale, and strategic partners.
• Build and maintain strong relationships with key clients, travel trade partners, industry stakeholders, and internal leadership teams.
• Oversee contract negotiations, pricing strategies, and account production to maximize profitability and long-term value.
• Work closely with Revenue Management to optimize pricing, inventory allocation, forecasting, and distribution strategies.
• Analyze market trends, competitor activity, and performance data to identify opportunities, risks, and strategic actions.
• Prepare and present accurate sales forecasts, budgets, performance reports, and market insights to senior management.
• Collaborate with Marketing to support campaigns, promotions, brand positioning, and go-to-market initiatives.
• Partner with Operations to ensure seamless delivery of contracted business and consistently high guest satisfaction.
• Represent the hotel at industry events, trade shows, sales missions, and networking activities to enhance market visibility.
• Ensure all sales activities, contracts, and account data are accurately maintained within CRM systems.
• Manage departmental budgets and expenses in line with financial targets and company policies.
• Ensure compliance with brand standards, company policies, ethical sales practices, and applicable regulations.
• Embrace and practice the hotel’s legacy values and competencies in all clients, team, and stakeholder interactions.

MAIN COMPETENCIES

Professional & Technical Competencies

• Strong expertise in hotel sales leadership, market segmentation, and strategic account management.

• Proven ability to drive revenue growth and lead high-performing sales teams.

• Solid commercial acumen with a strong understanding of revenue management principles.

• Proficiency in CRM systems, sales analytics, and Microsoft Office tools.

Leadership & Behavioral Competencies

• Inspirational leader with strong coaching, communication, and people-development skills.

• Strategic, analytical, and results-driven mindset.

• Excellent negotiation, presentation, and stakeholder management abilities.

• Ability to perform effectively in a fast-paced luxury hospitality environment.

EDUCATION & QUALIFICATIONS

• Bachelor’s degree in hospitality management, Business Administration, Marketing, or a related field.

• Minimum of 7–10 years of progressive sales experience in luxury hotels or resorts, including leadership roles.

• Professional certifications such as Certified Hospitality Sales Leader (CHSL) or equivalent are preferred.

• Fluency in English is required; additional languages are an advantage.