Executive Director - Branding & Marketing

Qiddiya Investment Company is seeking an innovative and strategic Executive Director - Branding & Marketing to lead our branding and marketing initiatives, shaping the narrative of Qiddiya as a premier destination for entertainment and leisure. This key role will be instrumental in developing a strong brand identity and comprehensive marketing strategies that engage diverse audiences and drive brand loyalty.

As the Executive Director, you will oversee all aspects of branding, advertising, digital marketing, public relations, and community engagement. Your leadership will guide a skilled marketing team as you position Qiddiya at the forefront of the entertainment and tourism industry.

Key Responsibilities

• Develop and execute a comprehensive branding and marketing strategy that aligns with Qiddiya's vision and business objectives.
• Lead the creation and evolution of Qiddiya’s brand identity, ensuring consistency across all platforms and communication channels.
• Oversee the development and implementation of effective marketing campaigns that enhance awareness and drive engagement.
• Manage and optimize digital marketing initiatives, leveraging social media, content marketing, and SEO strategies to maximize reach and impact.
• Collaborate with internal teams and external agencies to produce high-quality marketing materials that effectively communicate Qiddiya's offerings.
• Conduct market research and analyze industry trends to inform strategy and capitalize on opportunities.
• Cultivate strong relationships with stakeholders, including the media, partners, and community organizations to enhance Qiddiya's public presence.
• Provide leadership and mentorship to the marketing team, fostering a culture of creativity, collaboration, and performance excellence.

• Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree preferred).
• 15+ years of experience in branding and marketing, with a minimum of 7 years in a leadership role.
• Proven track record of developing successful branding and marketing strategies within the entertainment, tourism, or related sectors.
• Strong analytical skills and experience with data-driven marketing strategies.
• Exceptional leadership and team management abilities.
• Excellent communication, presentation, and interpersonal skills.
• Creative mindset with an understanding of brand storytelling and customer engagement techniques.
• Familiarity with digital marketing tools, trends, and best practices.

Attractive compensations and benefits package