Franchise Manager Specialty Care KSA

Acino is part of Arcera, a global life sciences company headquartered in Abu Dhabi, United Arab Emirates. Our purpose is to enable longer and healthier lives while creating sustainable growth. We develop, manufacture, and commercialize a broad range of high-quality innovative and proven medicines in key international markets. With an operational footprint spanning over 90 countries across four continents, and manufacturing sites in eight countries, we offer more than 2,000 medicines across various therapeutic areas worldwide.

The Franchise Manager, Specialty Care leads the strategic direction, business performance, and market expansion of the specialty care portfolio in the region. This role is critical in driving growth for products that address therapeutic areas such as infectious diseases, rare diseases, and specialty pharmaceuticals. The Franchise Head will focus on enhancing access capabilities and ensuring effective commercialization while collaborating with cross-functional teams. The position requires recent experience in KSA markets to navigate complex regulatory environments and optimize market access strategies.

The position is based in Jeddah, KSA. 

Key Responsibilities:

Drive Strategic Growth

• Develop and implement strategies for the specialty care portfolio, ensuring alignment with global and country-specific objectives.


• Lead the execution of local marketing plans, optimizing product growth and addressing market access challenges.


• Provide strategic input into business development projects, evaluating partnerships and market expansion opportunities in KSA markets. 


• Oversee successful product launches and life-cycle management to meet the needs of patients and healthcare providers.

Build Strong Brand Equity

• Drive the development and execution of brand strategies to strengthen brand equity in specialty therapeutic areas.


• Ensure the brand’s value proposition is effectively communicated, resonating with healthcare professionals and key stakeholders.


• Collaborate with marketing teams to enhance brand differentiation and ensure consistency across markets.


• Monitor brand performance and market perception, making adjustments to strategies as needed.

Enhance Access Capabilities

• Lead initiatives to improve market access for specialty products, focusing on pricing, reimbursement, and regulatory requirements in KSA.


• Collaborate with local teams to develop and implement strategies that address access challenges and enhance product availability.


• Build relationships with key stakeholders, including payers and health authorities, to facilitate access to specialty medications.

Inspire to Lead

• Mentor and coach country teams, fostering a culture of high performance, accountability, and continuous development.


• Empower teams with the strategies and resources needed to achieve regional success and drive commercial outcomes.


• Promote cross-functional collaboration between marketing, sales, medical, and market access teams for cohesive execution.

Drive Customer Engagement

• Build and maintain strong relationships with healthcare professionals, KOLs, and regulatory bodies to strengthen market positioning.


• Support local teams in executing customer-centric marketing strategies and product launches that drive engagement and adoption.


• Ensure the portfolio’s value proposition resonates with external stakeholders and addresses healthcare needs effectively.

Catalyze Digital Empowerment

• Promote the integration of digital tools and analytics to enhance decision-making and market execution.


• Lead the implementation of omnichannel marketing strategies to ensure comprehensive customer engagement.


• Drive digital initiatives to optimize sales and marketing effectiveness.

Coaching for Development

• Lead the development of country teams through regular coaching and capability-building initiatives.


• Foster a culture of continuous learning and development, promoting best practice sharing across the region.


• Mentor key talents within the region to build leadership and enhance commercial team capabilities.

Key Skills:

• Access Capabilities: Strong understanding of market access dynamics, pricing, and reimbursement processes in KSA.


• Brand Management & Equity Building: Expertise in developing and executing strategies to build strong brand equity in specialty therapeutics.


• Leadership & Coaching: Strong leadership skills, with experience in mentoring and developing high-performing teams.


• Strategic Thinking: Demonstrated ability to develop and execute regional strategies aligned with global and local goals.


• Cross-Functional Collaboration: Ability to work effectively across sales, marketing, medical, and market access teams.


• Business Development: Expertise in managing alliances and providing strategic input into business development projects.


• Analytical Skills: Strong ability to monitor business performance, use data-driven insights, and make informed strategic adjustments.


• Digital Empowerment: Experience leading digital transformation initiatives and omnichannel strategies.


• Communication & Stakeholder Management: Excellent communication and influencing skills, with a proven ability to engage with internal and external stakeholders.

Qualifications & Experience:

• Minimum bachelor’s degree in business, Economics, Pharmacy, or related fields; an advanced degree (e.g., MBA) is preferred.


• 12+ years of experience in specialty care preferably including infectious diseases, commercial management, or related fields within the pharmaceutical industry, with recent experience in KSA markets. Proven track record in driving commercial growth and managing cross-functional teams in complex environments.