Google Ads Expert - App Campaigns & Multiple Bidding Models

We are looking for an experienced Google Ads Expert to manage and execute app advertising campaigns on the Google Ads platform, with proven expertise across multiple bidding models including CPA, CPC, CPS, CPI, and CPL. The role involves creating strategies, analyzing performance, and maximizing ROI by optimizing campaigns, increasing conversion rates, and achieving marketing goals.

• Design, manage, and optimize Google Ads campaigns for mobile applications (App Campaigns).
• Work across all bidding models CPA, CPC, CPS, CPI, CPL, applying the best strategies for each.
• Analyze campaign performance using Google Ads, Google Analytics, Firebase, Appsflyer, or similar tools.
• Conduct A/B testing to optimize ad creatives, copy, and targeting.
• Optimize keywords and audience targeting based on market research and user behavior.
• Prepare detailed performance reports with actionable recommendations.
• Collaborate with the marketing team to align campaigns with brand objectives and growth plans.
• Minimum of 5 years of hands-on experience managing Google Ads campaigns, with a strong track record in app advertising.
• Advanced knowledge of all bidding models: CPA, CPC, CPS, CPI, CPL.
• Strong analytical skills and data-driven decision-making abilities.
• Proficiency in performance tracking and analytics tools such as Google Analytics, Firebase, Appsflyer.
• Excellent communication skills and a team player mindset.
• Ability to work under pressure and meet deadlines.

• Competitive salary with performance-based incentives.
• Creative and motivating work environment.
• Opportunities for professional growth and advanced digital marketing training.