Health & Wellness Marketing Department Manager (2022456)

Job Description

Strategic Management, Planning & Execution of Category and Brand Masterplans for their respective categories through collaboration with concerned stakeholders to deliver total Nahdi vision.

Accountabilities

Business Understanding & Strategic Inputs:

• Lead a research for solid understanding of the category and female shopper in order to find opportunities and innovation ideas that get reflected in Category and Brand Master plans.
• Lead the development of an annual category marketing calendar across the respective categories with Commercial & operation departments through quarterly & monthly update in order to have a related communication campaign that will build our categories with strong positioning to outreach customers with engagement through tools as such; digital, advertisement, ambassadors' program and sustainability.
• Brief agencies to build category and brand campaign ideas which translate into consumer resonating initiatives to deliver total category communication objectives.
• Lead category of thinking and perspectives with Omni-channel, Promotion, Loyalty, Media and Commercial teams to deliver category growth objectives.
• Initiative to challenge cross functional teams to come up with innovative touch points with guests to drive engagement and better life care experiences.
• Build solid and long-term relations with the commercial & operational teams of our key vendors in alignment with the commercial category managers to build preference to Nahdi and open a new channel of communication and knowledge sharing.
• Lead the team that manages the execution of the category concept that communicates the role of each category within the department it belongs to (Beauty / P-Beauty /EDE categories) by ensuring concept fits with the Nahdi brand essence, as well as update regularly the consumers' expectations for each brand to come up with a winning plan to properly position Nahdi in the marketplace.
• Monitor the performance via category audit per region, and study the impact of all marketing activity, promotion plans through constant reporting and updates of progress on a monthly basis using dashboards of which it will ensure business growth, brand equity and the achievement of the set KPIs.
• Managing monthly, quarterly and annual budgets for the Beauty / P-Beauty /EDE categories Marketing department
• Support annual thematic promotional calendar for the respective categories with commercial & promotion team that ties with our brand equity house, strengthens ties with vendors and evolves the current activities beyond trade discounts into brand and loyalty building marketing campaigns.
• Overlook the team planning, directing, and coordinating marketing mega Campaigns and Communicating the marketing plan.
  
  

Employee's duties are not limited only to the above-mentioned Accountabilities; he/she may perform other duties as assigned.

Work Environment

• Indoors : 80%
• Outdoors : 20%
• Working Days : 5 Working Days
• Days off : 2 Days Off
• Working Hours : 8:00 AM – 5:00 PM (1 hour break)
  
  

Job Requirement

Education

• Bachelor's Degree preferably in Business Management or Marketing
  
  

Experience

• 10 Years of Experience
  
  

Computer Skills

• MS Office Suite
• Awareness of MS Project
• Experience in google analytics
  
  

Languages

• English
• Arabic