Key Account Manager- Events & Expo

Position Overview

The Key Account Manager – Events & Expo is responsible for managing and developing long-term relationships with high-value clients in the events, exhibitions, trade shows, conferences, and corporate activation sectors

Key Responsibilities

A. Client Relationship Management

• Serve as the primary point of contact for key clients.

• Build strong client relationships and ensure satisfaction.

• Conduct meetings, presentations, and follow-ups.

• Understand client objectives and deliver solutions.

B. Business Development & Revenue Growth

• Identify new business opportunities in events & expo.

• Prepare proposals and commercial offers.

• Achieve revenue targets.

• Provide forecasts and market insights

C. Project Coordination & Execution

• Coordinate with production, design, operations, and logistics teams.

• Monitor timelines, budgets, and deliverables.

• Attend site visits and event days.

• Ensure all approvals and documentation are completed.

D. Key Account Growth & Strategy

• Develop account plans to expand portfolio.

• Conduct market and competitor analysis.

• Support marketing and networking activities.

E. Contract & Financial Management

• Negotiate pricing and payment terms.

• Ensure timely invoicing and collection.

• Coordinate financials with finance department.

F. Reporting & Documentation

• Maintain CRM/ERP records.

• Prepare weekly reports and visit logs.

• Document client feedback and improvements

• Bachelor’s degree in Business, Marketing, or Events.

• 3–7 years of experience in events/exhibitions.

• Strong understanding of event production and operations.

• Excellent negotiation and communication skills.

• Ability to manage multiple projects.

• Proficient in MS Office and CRM systems.

4. Key Skills & Competencies

• Client Management

• Sales & Negotiation

• Project Coordination

• Strategic Account Development

• Time Management

• Problem Solving

• Communication & Presentation

Work Conditions

• Office-based with client meetings and site visits.

• Available during event build-up and dismantling.

• Flexible hours during peak periods.

KPIs

• Monthly revenue

• Client retention

• New accounts

• Project satisfaction score

• Profitability

• Payment collection timeline

• Proposal accuracy