Manager Marketing

Key Responsibilities:

1. Strategy Development and Execution
   • Develop and implement comprehensive marketing strategies to create awareness of the companys business activities.
   • Oversee the creation and distribution of promotional and marketing materials.
   • Set marketing goals and objectives, ensuring alignment with company goals.
   • Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback.
2. Team Leadership and Management
   • Manage and lead the marketing team, including hiring, training, development, and performance management.
   • Provide direction and leadership to marketing staff, ensuring efficient and effective team performance.
   • Foster a collaborative and productive team environment.
3. Campaign Management
   • Plan and execute marketing campaigns, ensuring they are completed on time and within budget.
   • Evaluate the performance of campaigns and analyze ROI.
   • Coordinate and manage external agencies and suppliers.
4. Market Research and Analysis
   • Conduct market research to identify trends, opportunities, and challenges.
   • Analyze consumer behavior and adjust marketing strategies accordingly.
   • Utilize data and analytics to drive decision-making processes.
5. Digital Marketing and Social Media
   • Oversee digital marketing efforts, including SEO, SEM, email marketing, social media, and online advertising.
   • Manage the companys online presence and ensure brand consistency across all digital platforms.
   • Monitor and report on digital marketing KPIs.
6. Budget Management
   • Develop and manage the marketing budget.
   • Ensure cost-effectiveness and monitor expenditures.
   • Provide periodic financial analysis to senior management.
7. Stakeholder Engagement
   • Collaborate with internal stakeholders, including sales, product development, and executive teams, to align marketing strategies.
   • Build and maintain relationships with external partners, media, and industry organizations.
   • Represent the company at industry events, trade shows, and conferences.

Required Qualifications:

• Bachelors degree in Marketing, Business Administration, or related field; Masters degree preferred.
• 5-7 years of experience in marketing, with at least 2 years in a managerial role.
• Proven experience in developing marketing strategies and campaigns.
• Strong knowledge of digital marketing and social media platforms.
• Excellent leadership, communication, and interpersonal skills.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Proficiency in marketing software and tools (e.g., CRM, SEO, analytics tools).

Desired Competencies:

• Creativity and innovation in marketing approaches.
• Strategic thinking and problem-solving skills.
• Ability to work under pressure and meet deadlines.
• Strong project management skills.
• Experience with market research and data analysis techniques.

Working Conditions:

• This role typically operates in an office environment but may require occasional travel to meet with clients, attend conferences, or conduct market research.
• May involve working extended hours during campaign launches or major project deadlines.