We are seeking a proactive, commercially driven, and results-oriented Marketing & Business Development Supervisor to support the growth of a nationwide laundry and garment care services company operating multiple branches across Saudi Arabia.
The position combines two core responsibilities: hands-on digital marketing management and execution, and field marketing, institutional sales, and business development.
The successful candidate will independently plan, execute, monitor, and optimize the company's digital marketing activities, while coordinating with freelance specialists or small marketing agencies when additional creative or technical support is required.
Simultaneously, the candidate will actively develop new business opportunities by identifying prospective institutional customers, conducting field visits, presenting the company's services, preparing commercial proposals, negotiating opportunities, and securing new service contracts.
The role requires an individual capable of combining digital marketing expertise with strong interpersonal, negotiation, and sales-closing capabilities.
The primary objective is to increase nationwide brand awareness, strengthen customer acquisition, expand the institutional client portfolio, and generate measurable revenue growth across both B2B and B2C segments.
Independently develop, implement, and manage digital marketing plans aligned with the company's commercial objectives.
Manage the company's digital presence across relevant platforms, including Instagram, TikTok, Snapchat, X, LinkedIn, Google, and other suitable channels.
Personally set up, launch, manage, monitor, and optimize paid advertising campaigns through Google Ads, Meta Ads, and other relevant advertising platforms.
Develop monthly content calendars, campaign schedules, promotional initiatives, and advertising plans.
Create and publish marketing content, including written posts, promotional messages, basic visual materials, and short-form digital content.
Prepare creative briefs and coordinate with freelance designers, video editors, content creators, and small marketing agencies for specialized production requirements.
Review and approve externally produced marketing materials to ensure quality, consistency, and alignment with brand guidelines.
Manage search engine optimization initiatives, local search visibility, and Google Business Profiles for the company's branches.
Develop geographically targeted campaigns to increase customer acquisition and service orders within individual branch coverage areas.
Execute digital lead generation campaigns targeting institutional and commercial customers.
Support customer retention through promotional campaigns, remarketing, loyalty initiatives, and customer engagement activities.
Monitor website performance, digital inquiries, conversion opportunities, and customer acquisition channels.
Analyze advertising performance, campaign effectiveness, conversion rates, and customer acquisition costs.
Continuously optimize marketing expenditure to improve advertising efficiency and return on investment.
Maintain direct responsibility for digital marketing execution and results, regardless of whether certain production activities are outsourced.
Develop and execute structured field marketing plans targeting institutional and commercial customers across Saudi Arabia.
Identify and pursue potential business opportunities within:
Private-sector companies and commercial organizations.
Hotels, hospitality establishments, and serviced apartments.
Hospitals, clinics, and healthcare institutions.
Restaurants, catering companies, and food service providers.
Industrial facilities and corporate organizations.
Charitable organizations, nonprofit associations, and foundations.
Government ministries, departments, and public institutions.
Semi-government organizations and government-owned entities.
Universities, educational institutions, and training centers.
Other organizations requiring regular or contractual laundry services.
Conduct market research and identify prospective clients with recurring laundry service requirements.
Develop prospecting lists and organize field visits, introductory meetings, and institutional marketing activities.
Proactively contact prospective customers and arrange meetings with relevant decision-makers.
Conduct face-to-face meetings to introduce the company, present its services, and explain its operational capabilities and competitive advantages.
Identify customer requirements, expected service volumes, operational expectations, and commercial needs.
Prepare and deliver professional company presentations, service proposals, quotations, and commercial offers.
Coordinate with operations and management teams to confirm service feasibility, capacity, and pricing before submitting binding offers.
Negotiate commercial terms within approved company policies and authorization limits.
Actively follow up on business opportunities, address customer objections, and convert qualified prospects into signed service agreements.
Develop long-term relationships with institutional customers and identify opportunities for recurring contracts.
Support supplier registration, institutional procurement requirements, and government or semi-government tender opportunities when applicable.
Represent the company professionally during field visits, business meetings, exhibitions, and relevant commercial events.
Coordinate marketing activities supporting the company's branches across Saudi Arabia.
Develop and implement localized marketing campaigns to increase customer awareness, branch visits, and service orders.
Support promotional campaigns for newly established branches and geographical expansion.
Identify potential partnerships with nearby businesses, residential communities, commercial centers, and other relevant organizations.
Coordinate with branch managers to understand local market conditions and customer acquisition opportunities.
Recommend targeted marketing initiatives to improve sales performance at underperforming branches.
Ensure consistent brand representation across digital channels, branch-level promotions, and marketing materials.
Maintain an organized database of prospective institutional customers and commercial opportunities.
Record and update customer interactions, meetings, proposals, negotiations, and follow-up activities in the company's CRM system.
Manage business opportunities throughout the sales cycle, from prospect identification to contract signing.
Ensure timely follow-up with prospective clients and maintain professional communication throughout the sales process.
Coordinate the handover of newly secured institutional accounts to the relevant operations and account management teams.
Identify opportunities for contract renewals, service expansion, and additional business from existing customers.
Prepare regular reports covering business development activities, sales pipeline performance, and newly acquired contracts.
Identify and coordinate with qualified freelance professionals and small marketing agencies when specialized support is required.
Prepare clear assignments and creative briefs for outsourced marketing activities.
Monitor the quality, timelines, and cost effectiveness of outsourced deliverables.
Ensure that external service providers comply with company branding and marketing requirements.
Manage assigned marketing activities within approved budgets.
Evaluate the performance and commercial value of external marketing resources.
Maintain ownership and accountability for all assigned marketing activities, including outsourced work.
Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
Relevant professional certifications in digital marketing, advertising, or business development are advantageous.
Minimum 4–6 years of relevant professional experience in digital marketing, business development, or commercial marketing roles.
Demonstrated hands-on experience managing paid digital advertising campaigns independently.
Proven experience in B2B business development, direct sales, and institutional customer acquisition.
Practical experience conducting client meetings, preparing commercial proposals, negotiating terms, and closing business agreements.
Experience coordinating with freelancers, creative professionals, or external marketing agencies.
Previous experience in laundry services, hospitality, facility management, retail chains, outsourcing, or other service-oriented industries is preferred.
Familiarity with the Saudi market and institutional purchasing practices is highly desirable.
Google Ads and Meta Ads campaign management.
Social media management and content planning.
Digital advertising optimization and performance analysis.
Basic graphic design and content creation capabilities.
SEO and local search marketing.
Digital lead generation and conversion optimization.
Marketing analytics and reporting.
Familiarity with CRM systems and digital marketing tools.
Ability to coordinate and supervise outsourced creative production.
Institutional prospecting and lead qualification.
Field marketing planning and execution.
B2B sales and relationship development.
Client presentations and consultative selling.
Commercial proposal and quotation preparation.
Negotiation, objection handling, and contract closing.
Sales pipeline management and customer follow-up.
Understanding of institutional procurement and purchasing processes.
Strong commercial awareness and sales-driven mindset.
Excellent communication and interpersonal skills.
Confidence in approaching and engaging institutional decision-makers.
Ability to work independently with limited supervision.
Strong organizational and time-management skills.
Initiative, creativity, and problem-solving capabilities.
Ability to balance office-based digital marketing activities with field-based business development.
Results-oriented approach with strong accountability for commercial performance.
Arabic: Fluent.
English: Good professional working proficiency.
Valid Saudi driving license.
Willingness to conduct regular field visits and travel within Saudi Arabia when required.
Proficiency in Microsoft Office, presentation software, and CRM platforms.
Growth in brand awareness and digital reach.
Number of qualified leads generated through digital channels.
Customer acquisition through digital marketing campaigns.
Digital campaign conversion rates.
Cost per qualified lead and customer acquisition cost.
Return on advertising spend.
Increase in branch inquiries and service orders attributable to marketing campaigns.
Performance of localized and branch-specific digital campaigns.
Number of qualified institutional prospects identified.
Number of client visits and business meetings conducted.
Number of commercial proposals and quotations submitted.
Number of new institutional contracts secured.
Total value of newly signed service agreements.
Monthly recurring revenue generated from new institutional accounts.
Conversion rate from qualified opportunities to signed contracts.
Growth in the institutional customer portfolio.
Achievement of assigned monthly and quarterly sales targets.
Sales pipeline quality and follow-up effectiveness.
Field Marketing & Business Development: 60%
Final targets and performance expectations will be established by management based on market conditions, assigned territories, available resources, and company growth objectives.
This is a hands-on supervisory position rather than a purely administrative or coordination role.
The successful candidate is expected to personally execute essential digital marketing activities while effectively utilizing external freelancers or small agencies for specialized creative and technical support.
At the same time, the candidate must actively participate in field marketing and business development activities, including prospecting, client visits, commercial presentations, negotiations, and contract acquisition.
The position requires a commercially focused professional who can independently manage marketing execution while demonstrating the ability to generate tangible business opportunities and convert them into measurable revenue.
Success in this role will be determined by the candidate's ability to strengthen brand awareness, attract new customers, generate institutional business opportunities, and secure profitable service contracts that contribute to the company's nationwide growth.
GrabJobs is the no1 job portal in Saudi Arabia, connecting you to thousands of jobs fast! Find the best jobs in Saudi Arabia, apply in 1 click and get a job today!
Copyright © 2026 Grabjobs Pte.Ltd. All Rights Reserved.
Your email job alert is now active!