Marketing Communications Manager

Role Summary

The job holder is responsible for governing NHCI’s Marketing Communications by defining frameworks, calendars, and performance controls to translate strategy into compliant, synchronized digital, media, internal, and event campaigns that deliver stakeholder impact

Functional Accountabilities

• Guide translation of the Institutional Marketing Communications strategic plan into Marketing Communications priorities and guardrails for Digital Marketing and Institutional Communications
• Define editorial protocols, approval workflows, and ceremonial guidelines for internal communications to standardize tone, content development, and controlled release management across channels
• Formulate integrated campaign calendar governance covering always-on, tactical, and seasonal initiatives, aligning sequencing and rollouts with NHCI priorities across programs and milestones
• Define partner and advocacy communications frameworks for position papers, policy briefs, and campaign collateral, ensuring alignment with institutional messaging and policy priorities
• Define internal communications governance for portals, newsletters, emailers, and intranet, setting editorial calendars, distribution standards, and analytics requirements to measure engagement
• Approve sponsorship selection criteria, activation deliverables, and performance tracking to maximize visibility and return on sponsorship investments across programs and institutional initiatives
• Guide culture, employee engagement, and change communications frameworks, mandating leadership messages, storytelling formats, and multi-channel activations that reinforce organizational values and adoption
• Oversee omni-channel campaign standards across paid, owned, and earned media including channel mix, flighting, frequency capping, creative rotation, and CRM integration criteria
• Oversee social media governance for channel-specific content, moderation practices, responsiveness targets, and community standards to ensure consistent presence and risk-aware engagement
• Oversee website governance by approving content update cadences, SEO and accessibility controls, UX improvement backlogs, and A/B testing standards for evidence-based changes
• Ensure CRM governance for segmentation, personalization, consent management, and opt-in or opt-out compliance, setting response tracking, conversion reporting, and list hygiene expectations
• Maintain media partner governance by validating database standards, relationship protocols, spokesperson briefings, and toolkit requirements to secure consistent coverage across priority topics
• Oversee agencies using standardized scopes, SLA-linked contracts, and periodic evaluations, setting corrective actions and escalation paths to ensure effective execution and visibility
• Oversee corporate event governance covering protocol standards, venue and logistics expectations, agenda design requirements, media toolkits, stakeholder communications, and post-event reporting criteria
• Monitor external and internal communications performance, media sentiment, and digital metrics, and report on insights to Marketing Planning and Reporting for consolidation
• Define continuous improvement governance by mandating structured feedback loops, lessons-learned reviews, and playbook updates to enhance Marketing Communications effectiveness

JOB REQUIREMENTS

• Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, or any related field is required
• A minimum of 9 years of relevant experience with at least 2 years of experience in a leadership role
• Certifications in CIPR, PRSA APR, IABC CMP/SCMP, or AMEC International Certificate in Communication Measurement and Evaluation are optional

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