Marketing Manager

Department: Marketing

• Develop and implement comprehensive marketing strategies aligned with company growth objectives.
  


• Build strong nationwide brand awareness and market presence across all regions of Saudi Arabia.
  


• Maintain and enhance the company’s brand identity, positioning, and customer perception.
  


• Lead annual and quarterly marketing planning, budgeting, and campaign execution.
  


• Conduct market research and competitor analysis to identify growth opportunities and market trends.
  

• Design and execute campaigns targeting individual consumers to increase branch traffic and online orders.
  


• Manage digital marketing channels including social media, paid advertising, SEO, SMS campaigns, influencer collaborations, and email marketing.
  


• Develop customer loyalty programs, promotional campaigns, and retention strategies.
  


• Improve customer engagement and satisfaction through targeted marketing initiatives.
  


• Coordinate seasonal campaigns, national events, and branch-specific promotions.
  

• Develop marketing strategies targeting corporate clients, hotels, restaurants, medical facilities, salons, gyms, and other commercial sectors.
  


• Support the sales team in generating leads and strengthening business partnerships.
  


• Create corporate marketing materials, presentations, proposals, and service campaigns.
  


• Build strategic alliances and partnership opportunities to expand the company’s commercial client base.
  

• Ensure marketing consistency across all branches and customer touchpoints.
  


• Coordinate local marketing activities and branch launch campaigns.
  


• Monitor branch performance and support underperforming locations with targeted campaigns.
  


• Collaborate with operations teams to improve customer experience and service presentation.
  

• Oversee websites, mobile application, online ordering platforms, and digital customer journey.
  


• Analyze campaign performance and optimize marketing ROI using data-driven strategies.
  


• Monitor KPIs including customer acquisition cost, conversion rates, engagement metrics, retention, and revenue growth.
  


• Manage relationships with external agencies, designers, media partners, and content creators.
  

• Lead, mentor, and develop the marketing team and external vendors.
  


• Establish marketing policies, workflows, and reporting systems.
  


• Ensure timely execution of campaigns within approved budgets and timelines.
  

• Bachelor’s degree in Marketing, Business Administration, Communications, or related field.
  


• Master’s degree or professional marketing certifications are preferred.
  


• Minimum 7–8 years of experience in marketing management.
  


• Experience in retail, F&B, service chains, laundry services, hospitality, or multi-branch operations is highly preferred.
  


• Strong understanding of both B2B and B2C marketing strategies.
  


• Proven experience in digital marketing, branding, and customer acquisition campaigns.
  


• Strong knowledge of the Saudi market and consumer behavior.
  


• Excellent leadership, communication, and analytical skills.
  


• Ability to manage multiple projects and nationwide campaigns simultaneously.
  


• Fluent in English; Arabic proficiency is highly preferred.
  


• Key Performance Indicators (KPIs)
  


• Brand awareness growth across target regions.
  


• Increase in branch sales and online orders.
  


• Growth in B2B client acquisition and retention.
  


• Customer acquisition and retention rates.
  


• Digital campaign ROI and engagement metrics.
  


• Social media growth and brand interaction.
  


• Marketing contribution to overall revenue growth.
  


• Branch campaign performance and foot traffic improvement.
  

• Strategic Thinking
  


• Brand Building
  


• Digital Marketing Expertise
  


• Commercial Awareness
  


• Customer-Centric Mindset
  


• Leadership & Team Management
  


• Data Analysis & Reporting
  


• Creativity & Innovation
  


• Negotiation & Partnership Development
  


• Project Management