Marketing Manager

Career Category

Job Description

Responsibilities

• Develops  Brand Plan and LRS in line with Strategic priorities and global and affiliate guidance
• Identifies and analyzes strategic options and recommends Brand strategic choices and key tactical programs
• Partners with the cross functions  in the development and execution of brand strategies; assumes key role in the development of effective partnerships with KSE.
• Leads overall initiatives on Repatha
• Ensures effective communication with relevant affiliate functions.
• Close collaboration with key markets in Europe – including co-creation on key initiatives and effective best practice sharing
• Coordinates competitive intelligence and drives  competitive action plans
• Manages performance metrics for Repatha
• Reviews brand business cases
• Collaborates with other Brand Director(s) within the EU Marketing & Commercial Excellence team on joint projects
• Leading and Developing Repatha Marketing Team

Qualifications

• >5 years experience in industry
• >3 years experience as a Product Manager
• Fluency in English, both oral and written communications.
• Documented marketing management track record of success and product launches
• Cardiovascular marketing experience
• Computer skills (MS Office programs)
• Leadership experience

Competencies

• Strong leadership skills
• Strong competitive mindset
• Excellent communication skills
• Ability to effectively operate within a cross-cultural international environment
• Strong marketing skills (segmentation, positioning, key messages, brand image, etc.)
• Ability to design a winning brand strategy
• Ability to champion ideas, take decisions and focus on results
• Sensitivity to monitor and propose appropriate response to market changes and opportunities
• Strong business judgment
• Ability to work in a cross-functional team (e.g. MA, HE, Congresses, Development, Regulatory, Pricing, Supply chain) and build effective internal partnerships
• Management skills, planning, prioritization, objective setting, meeting management and plan execution
• Act as a role model for others in line with Amgen values