Marketing Manager (F&B)

Role Overview

The Group Marketing Manager will lead the strategic and hands-on marketing efforts across

MAO Group’s portfolio of F&B brands. This role is responsible for driving brand growth,

increasing sales performance, and building scalable marketing foundations for both

established and emerging concepts.

You will work across fast food and fast-casual brands, managing marketing strategy,

campaign execution, and brand development from proof-of-concept through to expansion.

The role requires a balance of strategic thinking and on-the-ground execution.

Key Responsibilities :

Brand Strategy & Development

• Develop and execute brand strategies and positioning for new and existing F&B

concepts.

• Lead the creation and evolution of brand identities, ensuring clarity, consistency,

and market relevance.

• Oversee outsourced development of brand guidelines and ensure alignment across

all brand touchpoints.

Marketing & Campaign Management

• Plan and execute full-cycle marketing campaigns (digital and offline), from ideation

through launch and performance review.

• Drive sales growth through targeted, data-informed marketing initiatives.

• Coordinate promotions, seasonal campaigns, and brand activations aligned with

commercial objectives.

Social Media & Content

• Lead social media strategy, content direction, and audience engagement across

platforms.

• Ensure content reflects brand tone, positioning, and customer insight.

• Monitor performance metrics and optimize content and campaigns accordingly.

Packaging & Brand Assets

• Develop packaging concepts that reflect brand identity while meeting operational

and cost considerations.

• Coordinate with suppliers and internal stakeholders to ensure packaging

consistency and feasibility.

New Concept Launch & Scaling

• Support the launch of new F&B concepts, including branding, packaging, and go-to

market plans.

• Manage brands in the proof-of-concept phase and support their transition into

scalable, repeatable models.

• Adapt marketing strategies as brands expand across locations and markets.

Cross-Functional Collaboration

• Work closely with operations, supply chain, and leadership teams to align marketing

with business realities.

• Manage multiple brands simultaneously until each is fully established and

structured.

Experience & Qualifications

• Proven experience in F&B marketing, preferably within fast food or fast-casual

brands.

• Demonstrated track record of driving sales growth through effective marketing

strategies.

• Experience building and launching new F&B concepts, including branding,

packaging, and launch planning.

• Strong understanding of digital marketing, social media platforms, and content

ecosystems.

W

Skills & Capabilities

• Strong brand strategy and positioning expertise.

• End-to-end campaign management across digital and offline channels.

• Ability to manage outsourced creative and branding partners.

• Practical understanding of packaging development and operational constraints.

• Comfortable managing early-stage brands and supporting rapid growth and

expansion.

• Highly organized, able to multitask across multiple brands and priorities.

Personality & Work Style

• Fast-paced, creative, and execution-driven.

• Strong leadership and communication skills with a collaborative approach.

• Energetic, resourceful, and hands-on when needed.

• Comfortable operating in dynamic, growth-stage environments.

They are a startup and building the business and the candidate will have a lot of work to be done and to build his own department.