Job Purpose
The Marketing Manager is responsible for developing and executing strategic marketing initiatives that enhance brand awareness, generate leads, support business growth, and strengthen PATTIS' market position. The role oversees all marketing activities including branding, digital marketing, social media, advertising, public relations, events, and promotional campaigns while ensuring alignment with the company's business objectives.
The Marketing Manager acts as a brand ambassador, ensuring a consistent brand image across all customer touchpoints and driving customer engagement through innovative marketing strategies.
Key Responsibility Areas & Activities
Marketing Strategy & Planning
- Develop and implement annual marketing strategies and plans aligned with company objectives.
- Establish marketing goals, budgets, and performance metrics.
- Identify market opportunities and growth initiatives.
- Support business development and sales teams through effective marketing campaigns.
Brand Management
- Develop and maintain the PATTIS brand identity and positioning.
- Ensure brand consistency across all marketing materials and communication channels.
- Manage corporate image, messaging, and visual standards.
- Enhance brand recognition and market presence.
Digital Marketing
- Manage website content and digital marketing initiatives.
- Oversee SEO, SEM, email marketing, and online advertising campaigns.
- Develop and execute social media strategies across relevant platforms.
- Monitor and improve digital performance metrics.
Campaign Management
- Plan and execute marketing campaigns, promotions, and product launches.
- Coordinate advertising activities across digital and traditional media.
- Measure campaign effectiveness and ROI.
- Optimize marketing initiatives based on performance analysis.
Market Research & Analysis
- Conduct market research to understand customer preferences and behaviours.
- Analyse market trends and competitor activities.
- Identify new business opportunities and target markets.
- Provide market intelligence reports and recommendations.
Content Development
- Oversee the creation of marketing materials, brochures, presentations, videos, and promotional content.
- Ensure all content aligns with brand standards.
- Manage content calendars and campaign schedules.
- Collaborate with designers, photographers, and content creators.
Public Relations & Events
- Manage media relations and corporate communications.
- Coordinate participation in exhibitions, trade shows, and industry events.
- Organize promotional activities and corporate events.
- Build positive relationships with stakeholders and media representatives.
Budget Management
- Prepare and manage the marketing budget.
- Monitor expenses and ensure cost-effective utilization of resources.
- Evaluate vendor performance and negotiate contracts.
- Maximize marketing ROI.
Team Leadership
- Lead, mentor, and develop marketing team members.
- Assign responsibilities and monitor performance.
- Promote a collaborative and innovative work environment.
- Ensure continuous professional development within the team.
Stakeholder Coordination
- Collaborate with Sales, Operations, Catering, Finance, and HR departments.
- Support business growth through aligned marketing initiatives.
- Ensure effective communication and project coordination.
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