Marketing Operations Lead

The Marketing Operations Lead is responsible for orchestrating the day-to-day execution of marketing activities and transforming strategic priorities into high-quality, timely deliverables.

Acting as the operational link between marketing strategy, creative production, digital performance, and branch requirements, the role ensures that Social Media, Content, Creative, and Media Buying teams operate in a coordinated and efficient workflow.

The successful candidate will bring strong project management, marketing operations, and team leadership capabilities, with the ability to manage multiple priorities across Jeddah and regional branches while maintaining brand consistency, execution quality, and measurable performance.

Key Responsibilities

Marketing Operations & Workflow Management

• Manage and coordinate the daily operational workflow of the Marketing Operations Division.
  
• Oversee deliverables across Social Media, Copywriting, Creative/Design, and Media Buying teams to ensure campaigns and projects are delivered accurately and on schedule.
  
• Translate strategic marketing priorities from the CCMO into clear execution plans, timelines, responsibilities, and deliverables.
  
• Prioritize incoming marketing and creative requests based on business urgency, strategic importance, and available resources.
  
• Coordinate with the Artwork Lead to manage design workloads and balance long-term brand initiatives with urgent campaign and branch requirements.
  
• Identify workflow bottlenecks and implement solutions to improve turnaround time, accountability, and operational efficiency.
  
• Implement and optimize project management workflows and systems, including Odoo and other relevant platforms.
  

Campaign Execution & Quality Control

• Coordinate the end-to-end execution of marketing campaigns across relevant digital and offline channels.
  
• Ensure Social Media, Content, Creative, and Media Buying activities are synchronized before campaign launches.
  
• Act as a key quality-control checkpoint for marketing deliverables before publication or distribution.
  
• Ensure social media content, videos, advertisements, brochures, and other marketing materials comply with approved brand guidelines.
  
• Monitor campaign timelines and proactively resolve operational, creative, or technical issues that could delay delivery.
  

Branch & Regional Marketing Support

• Act as the primary corporate marketing operations contact for branch marketing teams, including the Senior Marketing Executive in Jeddah.
  
• Coordinate the timely delivery of localized marketing materials, digital assets, social media support, and promotional requirements.
  
• Support branch-level events, partnerships, MOUs, campaigns, and activation initiatives from an operational marketing perspective.
  
• Ensure consistency in brand identity, messaging, and quality across all branches while accommodating relevant local market requirements.
  

Performance & Cross-Functional Collaboration

• Maintain close coordination with Pre-Sales and relevant commercial teams to understand lead quality, conversion trends, and campaign feedback.
  
• Translate performance insights into actionable recommendations for Media Buying, Content, and Campaign teams.
  
• Support timely campaign optimization based on lead quality and business performance data.
  
• Collaborate with internal stakeholders to ensure marketing activities are aligned with commercial priorities and organizational objectives.
  

Reporting & Operational Performance

• Establish and monitor operational KPIs, including campaign turnaround times, delivery timelines, workflow efficiency, and creative performance.
  
• Track project progress, identify delays or resource constraints, and provide regular status updates to the CCMO.
  
• Maintain visibility of active campaigns, pending requests, priorities, and deadlines across the Marketing Operations Division.
  
• Use data and operational insights to continuously improve marketing processes, resource allocation, and team productivity.
  

Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
  
• 5–7 years of relevant experience in marketing operations, digital marketing, campaign management, or marketing project management.
  
• Proven experience coordinating or managing multidisciplinary creative, content, digital, or technical teams.
  
• Experience working in a multi-branch or fast-paced organization is highly preferred.
  

Technical Requirements

• Professional experience with CRM, marketing automation, and project/workflow management platforms.
  
• Experience with Odoo CRM and GoHighLevel is highly preferred.
  
• Good understanding of digital marketing operations, paid media workflows, lead generation, and performance tracking.
  
• Familiarity with digital analytics and campaign tracking tools.
  
• Familiarity with AI-powered content and marketing tools is an advantage.
  

Skills & Competencies

• Strong marketing operations and project management capabilities.
  
• Excellent ability to prioritize and coordinate multiple campaigns, stakeholders, and deadlines simultaneously.
  
• Strong leadership and team coordination skills.
  
• Excellent problem-solving skills with the ability to quickly identify and resolve creative, operational, or technical bottlenecks.
  
• Strong quality-control mindset and attention to detail.
  
• Good understanding of the Saudi market, audience behavior, and cultural considerations in marketing communications.
  
• Data-driven mindset with the ability to translate performance insights into operational actions.
  
• Strong stakeholder management and cross-functional collaboration skills.
  
• Ability to perform effectively in a fast-paced, deadline-driven environment.
  
• Professional fluency in Arabic and English.