Marketing Strategy Director

Role Objective

To lead, plan, and execute effective marketing strategies based on a deep understanding of customer segments, aiming to drive growth and maximize return on marketing investment.

Key Responsibilities

• Analyze the market and accurately identify target customer segments.
• Develop detailed customer personas based on data and purchasing behavior.
• Design and execute targeted marketing campaigns tailored to each segment.
• Lead the marketing team and ensure alignment with the company’s strategic goals.
• Monitor campaign performance, analyze results, and continuously optimize.
• Collaborate with other departments (Growth, Product, Operations, Finance) to deliver a cohesive customer experience.

Years of Experience

• At least 10 years of hands-on experience in marketing, with at least 3 years in a leadership role.

Experience in the Following Areas

• Customer segmentation and persona development
• Planning and managing multi-channel marketing campaigns (digital & offline)
• Performance marketing and ROI-focused campaign management
• Using tools such as Google Ads, Meta Ads Manager, CRM platforms, and marketing automation systems
• Industry experience (e.g., tech, e-commerce, hospitality, real estate) is a plus

Key Skills

Customer Understanding & Analysis

• Analyze demographic and behavioral customer data
• Build advanced segmentation strategies
• Design customer journey maps

Campaign Management

• Plan and execute multi-channel marketing campaigns
• Run A/B tests and optimize performance
• Proficient in marketing platforms such as Google Ads, Meta Ads, and CRM tools

Leadership & Decision-Making

• Ability to lead teams and inspire performance
• Strong decision-making based on data and insights

Market Knowledge

• Familiarity with local and global market trends
• Agile in responding to competitive and economic changes

Technical & Analytical Skills

• Strong Excel skills and ability to build basic financial models for campaigns