We are looking foran experienced individual to take ownership of end-to-endPerformance Marketing for Give. S/he will develop, implement,track, and optimize plans along with marketing campaigns across alldigital channels. A strong grasp of concepts regarding marketingtools, strategies, and integrated performance marketing campaignsis amust. Theperson joining should be able to work with cross functional teamsfrom conceptualization to full execution while ensuringoutcomes. Responsibilities
Plan,own and execute all digital Marketeer initiatives including but notlimited to SEM, email marketing, social media, affiliates anddisplay advertisingcampaigns.
Buildon-page and off-pageSEO
Measureand report on performance, and assess these against goals such asROI andKPIs.
Optimizespend and performance based on trendinsights.
Brainstormnew creative growthstrategies.
Plan,execute, and measure experiments and conversiontests.
Createlanding pages and optimize user experience by collaborating withinternalteams
Evaluateend-to-end customer experience using analytical ability, lookingacross multiplechannels.
Instrumentconversion points and optimize userfunnel
Requirements
Want tocontribute, serve and do impactful work for thesociety
Wantto work with one of the best non-profit/start-up teams ofIndia
Enjoyworking in a fast-paced environment and can stretch atwork
9+ yearsof hands-on experience in digitalmarketing
Strongdata interpretation and analyticalskills
Goodunderstanding and working knowledge of Google Analytics and othersimilarproducts
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