PR Account Executive - Destination Marketing

Who we are:

Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.

WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com 

For more information visit bursonglobal.com and follow us on LinkedIn and Instagram.

Burson MENA

Burson’s MENA operations stand as one of the largest and most respected communications agencies in the region, delivering impactful strategies rooted in craft, curiosity, counsel, and camaraderie. Burson MENA is a trusted partner for clients navigating complex communications and public affairs landscapes, shaping reputations, and driving business outcomes across diverse sectors.

Offices in Dubai, Abu Dhabi and Saudi Arabia and also part of the region is Qatar, Jordan, Bahrain and Egypt our team combines strategic expertise with AI-driven insights to craft compelling narratives that influence key decision-makers. Backed by a strong international and global network, we provide innovative, data-driven solutions that connect with audiences and create lasting impact. At Burson, our inclusive and high-performance culture fuels innovation, empowering individuals to excel and collaborate in a dynamic environment where growth thrives.

More about the role:

As an Account Executive, you will be an integral part of our client teams, providing essential support to deliver exceptional results for our Destination Marketing clients. This role offers a fantastic opportunity to learn the ropes of public relations within a specialized field, focusing on business-to-business (B2B) and corporate communications. 

You will gain hands-on experience in various aspects of travel PR, from media relations and content support to research and event coordination. You'll assist in crafting compelling business messages, monitoring industry trends, and contributing to significant thought leadership initiatives. This position is ideal for someone passionate about the financial landscape, eager to learn from experienced professionals, and ready to make a tangible contribution to client success and team

What you'll do:

• Conduct daily media monitoring, compile coverage reports, and track industry trends. 


• Assist in drafting press releases, media alerts, social media content, and other communication materials. 


• Support media outreach efforts, helping to build and maintain relationships with key journalists. 


• Coordinate logistics for press conferences, events, and client meetings. 


• Conduct thorough research on industry news, and political developments to inform strategies. 


• Help prepare presentations and client-facing documents, ensuring accuracy and quality. 


• Support thought leadership initiatives by assisting with research, data collection, and content organization.


• Manage administrative tasks, including maintaining activity trackers and ensuring timely delivery of project components. 

Experience that contributes to success:

• Previous relevant experience, including internships, in PR or communications, preferably within corporate or tourism, travel or destination marketing. 


• Strong interest in Tourism markets and corporate communication. 


• Excellent written and verbal communication skills, with a keen eye for detail.


• Demonstrated ability to conduct thorough research and synthesize information effectively. 


• Proactive, organized, and able to manage multiple tasks in a fast-paced environment. 


• Familiarity with media monitoring tools and social media platforms. 


• Eagerness to learn, a positive attitude, and a strong work ethic