1. Achieve budgeted sales targets for all brands/categories of ARF.
2. Achieve product distribution in all trade channels as per the recommended portfolio to optimize sales & increase market share.
3. Maintain wastage under budgeted level to optimize margins.
4. Ensure all TC/ credit customers are in line with company policy to avoid any financial loss to company.
5. Set/ review targets for salesmen to achieve overall target objective of the area.
6. Retain/ negotiate for existing/ new shelf space to maintain market dominance.
7. Ensure product hygiene & freshness in all trade channels to achieve optimum customer satisfaction & product quality.
8. Ensure all staff members are equipped with the required skills & knowledge to optimize the team productivity & performance.
9. Motivate and encourage his team to optimize individual potential & productivity.
10. Conduct effective & regular meetings to review performance and provide feedback.
11. Ensure excellent relationships with allocated customers are achieved and outlet coverage of designated area is of the optimum standard.
Activities :
Conducting effective session endorsement with Salesmen/ Assistant salesmen & review performance on a daily basis & ordering of products& (advance ordering) by reviewing with Salesmen orders and ensuring it’s completed by cut off time everyday.
Performing & morning duty& to ensue all sales vans go to market on time and to provide support to any issues faced by Salesmen at the time of leaving the depot.
Setting/ reviewing targets for Salesmen on a regular basis to ensure the sales/ growth objective is achieved
Commencing new routes/ reviewing existing coverage to optimize resources.
Conducting route ride/ field assessment for all salesmen in his area.
Reporting product complaints by having a vigilant check during market coverage.
Placing racks and stands in best in flow locations which builds improved potential sales and review performance, maintain accurate asset records and agreements.
Planning and implementing in store promotions.
Monitoring Merchandiser & activities to ensure high standards of market hygiene and implementation of planogram.
Launching new product/ SKU in line with marketing guidelines.
Providing timely feedback and market reports to the management.
Negotiating/ renewing LTA & temporary display contracts with customers.
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