Sales Manager (FMCG)

You will be responsible for driving the brand’s revenue, distribution, availability, and overall sales performance across KSA. This role will lead key sales channels through the distributor, while expanding the brand’s presence across Traditional Trade and HORECA through the direct sales team. The ideal candidate is commercially driven, strong in negotiations, and experienced in managing FMCG/F&B sales across multiple channels.

Key Responsibilities

• Sales & revenue: Own sales performance, revenue, distribution, availability, and channel growth while driving profitable growth within the budgeted P&L.
• Channel management: Lead Modern Trade, Online, and Convenience channel performance through the distributor, including forecasting, sell-in/sell-out, availability, execution, and collections.
• Market expansion: Drive growth across Traditional Trade and HORECA through the direct sales team, expanding distribution and strengthening market presence.
• Key accounts: Lead customer negotiations, annual agreements, pricing, trade terms, and commercial plans with key customers.
• Team management: Manage, coach, and develop the sales team, tracking performance against targets, execution standards, and collections.
• Trade marketing: Oversee the execution of trade marketing initiatives in collaboration with the marketing team and distributor.

• 5+ years of experience in FMCG/F&B sales in KSA
• Strong experience managing multiple sales channels and distributors
• Strong commercial, negotiation, and account management skills
• Experience managing and developing sales teams
• Strong understanding of sell-in, sell-out, distribution, forecasting, and collections
• Fluent in Arabic and English
• Strong analytical, organizational, and communication skills
• Commercially driven with a hands-on approach to execution