Senior Influencer Marketing Manager

ToYou is a leading online Saudi food ordering and delivery super-app with one of the largest and most comprehensive networks of merchants across the Kingdom of Saudi Arabia. We seek to deliver all necessities across the Kingdom, whether they be from restaurants, supermarkets, pharmacies, or more.

At ToYou we aim to provide all our customers with a great experience by connecting them with thousands of merchants across Saudi Arabia, and we take great pride in our diverse team which represents different backgrounds, experiences, and visions. We truly value them and count them as a key factor to our success. So, if you are interested in joining a team full of intelligence, ambition, and great talent, ToYou is the right place for you.

We are looking for a Senior Influencer Marketing Manager to lead our social and influencer marketing efforts in Saudi Arabia. This role will own the strategy, execution, and optimization of social channels and influencer partnerships, driving brand growth and consumer engagement in a fast-paced, start-up environment.

Key Responsibilities:

• Strategy & Leadership
  
  
  
  
  
  • Develop and own the end-to-end social media and influencer strategy to strengthen brand positioning in KSA.
    
    
  
  
  • Lead influencer selection, negotiations, and long-term partnership development with creators and influencers.
    
    
  
  
  • Drive alignment of social and influencer marketing with broader brand and commercial objectives.
    
    
  
  
  
  


• Campaign Execution
  
  
  
  
  
  • Oversee content calendar planning and ensure consistent brand messaging across all platforms.
    
    
  
  
  • Manage influencer activations, brand collaborations, and product seeding programs.
    
    
  
  
  • Collaborate with commercial, creative, performance, PR, and product team for 360° integrated campaigns.
    
    
  
  
  
  


• Performance & Insights
  
  
  
  
  
  • Leverage data-driven decision-making to guide strategy, optimize campaigns, and ensure measurable impact.
    
    
  
  
  • Translate analytics into clear, actionable marketing plans and recommendations for future initiatives.
    
    
  
  
  • Define KPIs, track campaign ROI, and communicate performance insights to leadership.
    
    
  
  
  • Benchmark competitors and identify opportunities to keep the brand ahead of trends.
    
    
  
  
  
  

Requirements:

• 5+ years of experience in social media and influencer marketing within Saudi Arabia.
  
  


• Experience in the cosmetic or beauty industry is a strong plus.
  
  


• Fluent in English and Arabic (both written and spoken).
  
  


• Comfortable with start-up culture—agile, fast-moving, and resourceful.
  
  


• Proactive and independent, with strong leadership and project management skills.
  
  


• Highly data-driven, with proven ability to make decisions based on data insights and turn data into actionable marketing strategies.

What we offer:

• Competitive Salary


• 21 Vacation Days plus Public Holidays


• Medical insurance for Employees & Families


• Contemporary work environment


• Coffee & Tea in the Office


• Regular Team Meals

Interested applicants are requested to submit their CV in English.

All applications will be treated in strict confidence.