Senior Manager - Residential Marketing Portfolio

The Senior Manager - Residential Marketing Portfolio is responsible for driving the strategic marketing direction and portfolio planning across Qiddiya’s residential assets and developments.

The role will ensure residential projects are positioned effectively within the overall Qiddiya masterplan, translating development and commercial objectives into compelling propositions, audience strategies and integrated marketing plans. Working across multiple residential projects and districts, the role will provide portfolio-level oversight to ensure consistency, differentiation and alignment across the residential offering.

Residential Portfolio Strategy

• Develop and manage the overarching marketing portfolio strategy for Qiddiya’s residential assets and developments.
• Translate residential development objectives, masterplan priorities and commercial requirements into clear marketing strategies.
• Develop portfolio segmentation, positioning and value propositions across different residential products, communities and target audiences.
• Ensure individual residential projects are differentiated appropriately while maintaining alignment with the wider Qiddiya brand and destination proposition.
• Identify portfolio opportunities, gaps, overlaps and potential synergies across residential developments.
• Support long-term portfolio planning, including future residential launches and market-entry priorities.

Go-to-Market & Launch Planning

• Develop go-to-market frameworks and launch strategies for residential developments.
• Partner with project and district marketing leads to ensure readiness across positioning, audiences, messaging, content, campaigns and customer touchpoints.
• Establish appropriate marketing phasing across pre-launch, launch, sales and post-launch stages.
• Ensure residential marketing activities are coordinated across the wider portfolio to optimize market impact and avoid audience or campaign conflicts.
• Support major residential launches and portfolio-level marketing initiatives.

Customer & Market Insights

• Use customer, market and competitor insights to guide residential positioning and portfolio decisions.
• Monitor residential market trends, customer preferences, competitor developments and emerging lifestyle trends.
• Define and refine priority customer segments and personas across different residential propositions.
• Work with research and insights teams to assess market demand, brand perception and campaign effectiveness.
• Translate insight into actionable recommendations for residential development and marketing teams.

Portfolio Governance & Performance

• Establish portfolio-level marketing plans, KPIs, reporting frameworks and performance dashboards.
• Monitor marketing performance across residential projects and recommend optimization opportunities.
• Maintain visibility of key residential marketing milestones, launches, dependencies and risks.
• Provide regular portfolio updates, recommendations and executive-level presentations to senior leadership.
• Support budget planning and prioritization across the residential marketing portfolio.

Stakeholder Management

• Work closely with Residential Development, Asset Management, Masterplanning, Sales, Commercial, Customer Experience and other Marketing functions.
• Partner with individual residential and district marketing leads to drive consistency and alignment across the portfolio.
• Represent Marketing within residential portfolio planning and governance forums.
• Build strong relationships with internal senior stakeholders and external development partners.
• Manage relevant agencies, consultants and specialist partners where required.

Qualifications and Experience

• Bachelor’s degree in Marketing, Business Administration, Real Estate, Communications or a related discipline. Master’s degree is advantageous.
• Ideally 7+ years of relevant experience, with significant exposure to residential, real estate, destination, lifestyle or property marketing.
• Strong experience in portfolio marketing, residential marketing, real estate development marketing or go-to-market strategy.
• Proven experience developing positioning, customer segmentation and marketing strategies for complex portfolios or large-scale developments.
• Experience managing multiple projects, launches and senior stakeholders simultaneously.
• Strong commercial understanding with the ability to connect marketing activity to sales and development objectives.
• Strong analytical, strategic planning and executive presentation capabilities.
• Experience managing agencies, budgets and complex cross-functional workstreams.
• Experience within Saudi Arabia or GCC real estate, giga-projects, mixed-use developments or destination developments would be highly valuable.