Senior Marketing Specialist

Madar is a leading Saudi digital logistics platform, owned by Elm transforming transportation management across industries. It connects shippers, carriers, and logistics partners through a unified ecosystem that delivers visibility, efficiency, and automation. Madar enables seamless shipment execution, financial integration, and real-time tracking — redefining the future of logistics in the Kingdom and beyond.

Role Overview:

We are looking for a highly capable Senior Marketing Specialist to support the Marketing Manager in driving strategic marketing initiatives across the organization. This role is ideal for someone who can manage marketing work as structured projects, with strong ownership, clear follow-up, and focus on quality, timing, and business impact. The right candidate will be responsible for coordinating campaigns, managing agencies and vendors, supporting lead generation efforts, maintaining content and communication calendars, and ensuring projects move from brief to delivery in a professional and efficient way.

This is not a purely execution-heavy design or content role. It is a business-minded marketing role for someone who can organize, evaluate, coordinate, and move work forward with strong judgment and accountability.

At Madar, this role contributes to key company goals such as revenue growth, brand awareness, and client loyalty across internal and external audiences.

Key Responsibilities:

• Manage assigned marketing projects and initiatives from planning to delivery
• Coordinate with agencies, suppliers, and external partners to ensure high-quality output
• Prepare clear marketing briefs and support content and campaign development
• Support campaign planning, lead generation, and qualification efforts
• Maintain social media calendars, newsletters, email campaigns, and related workflows
• Track campaign performance, spending, and key marketing KPIs
• Prepare weekly and monthly reports with clear updates and insights
• Support branding, communication, and marketing collateral across different functions
• Maintain organized documents, task trackers, timelines, and project follow-up
• Review creative submissions from vendors with a strong eye for quality, brand fit, and effectiveness

• 5+ years of experience in marketing
• Proven experience in B2B marketing environments such as logistics, SaaS, technology, startup, or agency settings
• Strong project management skills with the ability to manage multiple initiatives at once
• Experience managing agencies, vendors, or external partners as the project owner
• Strong understanding of campaign management, lead generation, reporting, and marketing coordination
• Ability to write and review briefs, copy, and communication materials
• Full professional fluency in Arabic and English
• Strong understanding of Saudi market communication, including local language and audience context
• Experience using marketing and business tools such as CRM, CMS, ERP, Canva, Adobe, Meta platforms, Google Analytics, email tools, and project management tools
• Experience tracking KPIs and preparing weekly, monthly, and campaign performance reports
• Strong business mindset, professional maturity, and collaboration skills

Prefered:

• Exposure to digital and performance marketing
• Experience supporting sales enablement and lead follow-up processes
• Experience in managing end-to-end marketing production projects such as video production, campaign launches, or multi-stakeholder content development