Senior Performance Marketing Manager Digital · Amsterdam · Hybrid Remote

ABOUT USGisou is born out of a passion for bees, haircare and natural beauty. Based on a six-generation beekeeping heritage, each Gisou product is inspired by and made with the finest, sustainably sourced ingredients from our very own Mirsalehi Bee Garden. With this method, our founder Negin and her father continue the family tradition of beekeeping. Our hair care and complexion products harness the transformative benefits of Mirsalehi Honey and rich botanical sources, selected to enhance ones natural beauty.

We are committed to a bee-friendly & sustainable production method that puts the Mirsalehi Honey Bees first, not only for the sake of the bees, but the greater ecosystem as well. In the upcoming years, we intend to continue to develop high-quality honey infused beauty products as we develop a globally renowned label and raise awareness about the importance of a healthy bee population.

We have been experiencing double digital growth YoY and have established ourselves as a leading hair care line across our global retailers such as Sephora, Selfridges, Mecca, and Harrods. We are currently available in over 40 countries and are on an explosive journey of growth as we launch in new markets, open additional channels and focus on building our team internationally.

Our team is the heart of our business, without an incredible team we would not be where we are today and where we dream to go tomorrow. Being a part of Gisou is for those who are passionate, ambitious, hard working, agile and approachable. Join us on this epic journey!ABOUT THE ROLEGisou is seeking a passionate Senior Performance Marketing Manager to manage the paid advertising initiatives, achieving sustainable customer growth through various digital platforms.This role involves strategizing and managing various digital ad channels alongside with Head of Growth & Retentionand collaborating closely with our marketing and creative teams to ensure consistent brand messaging and effective campaign execution.

KEY RESPONSIBILITIESDirectly reporting to the Head of Growth & Retention.Manage and optimise advertising initiatives across platforms such as Google (Search, Shopping, Display and YouTube), Meta, TikTok, then other retargeting and programmatic media in-house, with an emphasis on sustainable customer acquisition growth.Continuous optimisation to achieve campaign objectives, including day-to-day management of campaign budgets, bid adjustments, strategies for keywords and targeting, and making campaign modifications based on historical performance data in-house, without the help of an agency.Analyse performance with the capability to translate data into actionable insights, correlating analytics with real-life consumer behaviour and scenarios to effectively inform performance marketing strategies and campaign tactics.Create detailed reports to analyse customer acquisition and media channel performance for internal teams and senior management, to provide clear insights into campaign and channel effectiveness.Establish and manage an experimentation process for all performance marketing initiatives. Generate and prioritise experiment ideas on campaign structures, targeting, bidding, ad copy, landing page and creative elements, focusing on their potential impact and practicality.Devise and implement strategies to transform Gisou’s strong organic social presence into customer growth.Guide the process for creating paid media content, collaborating with the internal creative team to brainstorm, and communicating creative briefs to the relevant stakeholders.Collaborate closely with creative and comms teams on multi-channel projects including new product launches and retention.Provide data-driven feedback to other teams regarding the outcomes of creative experiments, to foster a comprehensive understanding and proficiency in assessing ad creative effectiveness.Collaborate closely with the Data Analyst and Head of Growth & Retention in developing and refining attribution models, recurring reports, campaign strategies, and customer acquisition tactics.Play an active role in strategic planning, budgeting and forecasting alongside the Head of Growth & Retention.Remain on top of new advertising technologies and new tactics to aid in developing strategies for experimentation.WE ARE LOOKING FOREntrepreneurial, self-starter, with a desire to make an impact.At least 5 years of managing paid channels - including both Paid Search and Paid SocialProficient in ad performance and conversion analysis, with an ability to contextualise data with real-life consumer scenarios to effectively inform performance marketing strategies and campaigns.Experienced in devising budgeting strategies across multiple performance channels to maximise customer and revenue growth while ensuring optimal spending.Proficiency in analysing conversions using analytics tools like GA4, not solely relying on platform-specific conversion metrics for devising budgeting strategies.Experience in working with CAC as well as other ad-related performance monitoring KPIs (e.g., ROAS, CTR, Avg. CPC) and taking necessary actions to improve budget and campaign performance.Skilled in designing and overseeing campaign strategies across Paid Social and has experience in building multi-level funnel stages on Meta.Has a clear framework and process for experimentation, testing and learning.Very comfortable collaborating across departments, from briefing creative requirements to effectively sharing lessons learned, ultimately ensuring that test outcomes (no matter if positive or negative) always end up enriching the brand’s understanding of the market.Enthusiastic about new technologies and innovations in digital advertising and turning them into new experiments.WHAT WE OFFER The opportunity to be part of an ambitious, fun and dynamic team, with a pleasant informal and international working atmosphere and regular team activities and drinks. You will be working 4 days a week from our stunning office in the centre of Amsterdam, and have the possibility to work one day from home if you like. Lunch, drinks and snacks in the office are being provided every day.

Our team's wellbeing is super important to us, therefore we offer fitness membership via Onefit, and mental health support via OpenUp to all our employees. Gisou is a fast growing and disruptive beauty company that offers huge opportunities for personal development and growth.INTERESTED?We can't wait to hear from you.

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