Senior PPC Manager

Who we are:

Raqtan Group is a Saudi -owned, family -operated
group with specialized businesses in F&B development, e -commerce, and data.
We are pioneers in our industries and have over 40 years of experience.
Building and innovating is at the heart of who we are and what we do, we are
constantly seeking to outperform our last great accomplishment, and we love
good coffee. 

It operates under several brands:

• Raqtan
  (raqtan.com) - the original brand, more than 40 years in the market,
  mostly serving enterprise customers (chain accounts) through dedicated
  sales teams in Dammam, Riyadh, Jeddah, and Dubai.
  
• Ekuep
  (ekuep.com) - ecommerce marketplace for commercial kitchen equipment,
  targeting primarily SMEs, providing the best prices, unmatched selection,
  and the convenience of buying online.
  
• Qavashop
  (qavashop.com) - ecommerce marketplace for high -end domestic coffee
  equipment and specialty coffee beans. A hub for coffee lovers.
  
• Miran
  (miran.sa) - stainless steel factory, supporting our commercial kitchen
  projects, but also engineering new lines of products for the oil and gas
  industry.
  
• Brodan
  (brodan.co) - our cooling and refrigeration brand, developing and
  manufacturing a full line of refrigeration products - from small refrigerated
  display cases to large, industrial cold rooms.
  
• Spherey
  (spherey.com) - a mobile platform revolutionizing the way technical
  service is provided in the F&B industry, creating a marketplace for
  independent and freelance technicians.
  

What we need:

Our marketing department is seeking a highly articulate individual
who is passionate about performance marketing and can quickly understand,
manage, and support initiatives that will contribute to the goals and success
of client campaigns and creatively identifying and solve problems.  

What you’ll do:

• Manage,
  review, and perform daily account responsibilities associated with Google
  AdWords, Facebook, LinkedIn, and other platforms for a variety of clients.
  
• Maintain
  and monitor keyword bids, account daily and monthly budget caps,
  impression share, quality score and other important account metrics.
  
• Manage
  the creation of large keyword lists.
  
• Provide
  creative copy suggestions and graphical ad templates.
  
• Manage
  Display network placement lists on AdWords and through other contextual
  advertising platforms.
  
• Provide
  recommendations and execute strategies for keyword opportunities, campaign
  structuring, targeting, display network, and other facets of paid search
  in accordance with client goals.
  
• Provide
  oversight and manage new paid search campaigns, ad groups, and accounts
  and aid in the creation of paid search marketing initiatives.
  
• Provide
  oversight, manage, and be able to generate weekly and monthly client
  reporting for all major metrics, goals tracking, revenue tracking, and
  other paid search initiatives.
  
• Keep
  pace with search engine and PPC industry trends and developments.
  
• Monitor
  and administer web analytics dashboards, reports, and key reporting tools,
  and point out key areas of importance in accordance with client goals.
  
• Monitor
  and evaluate search results and search performance across the major search
  channels.
  
• Communication
  to team and management on project development, timelines, and results.
  
• Provide
  oversight and work closely with the other team members to meet client
  goals.
  

Requirements

• No
  less than 2 years’ experience in Search Engine Marketing (SEM) and Paid
  Search (PPC) for agency or e -commerce site of significant scale
  
• Proficiency
  in MS Excel, PowerPoint, and Word.
  
• Experience
  with website analysis using a variety of analytics tools including Google
  Analytics as well as internal reporting tools.
  
• Experience
  working with popular PPC ad platforms (Google AdWords, Facebook Ads
  Manager, etc).
  
• Proficiency
  in managing moderate to large scale PPC accounts in a variety of different
  business verticals.
  
• AdWords
  certification a plus.
  
• BS/BA
  degree.
  

Competencies you’ll demonstrate:

• Excellent
  verbal and written communication skills in English and Arabic
  
• Strong
  time management and organizational skills
  
• Ability
  to multitask and work under pressure
  
• Ability
  to analyze data and problem solve to reach targets
  
• Ability
  to interpret and explain data 
  
• Hungry
  to learn and grow
  
• Hands
  on, flexible and open to work in an agile environment