SEO Merchandiser

[ Overview ]

We are looking for a proactive and detail-oriented SEO professional with a minimum of 1 year of hands-on experience in Search Engine Optimization. The ideal candidate should have strong analytical skills, excellent communication abilities, and the capability to coordinate effectively between external agencies and internal IT teams. The role also requires awareness of emerging trends including GEO (Generative Engine Optimization), AI-driven search, and the evolution of search towards Agentic Commerce.

[ Key Responsibilities ]

• Manage and execute SEO activities to improve website visibility, traffic, and search rankings.


• Monitor website performance using Google Analytics and provide actionable insights.


• Support the organization’s transition from traditional SEO towards GEO (Generative Engine Optimization) and AI-led search optimization strategies.


• Monitor developments in AI search, conversational search engines, and Agentic Commerce trends, and identify opportunities for the business.


• Coordinate and manage tasks between SEO / Digital agencies and internal IT teams to ensure timely implementation of SEO recommendations.


• Work closely with content, marketing, and technical teams to optimize website structure, content, and performance.


• Track, analyse, and report SEO KPIs including organic traffic, rankings, conversions, and user behaviour.


• Develop dashboards, reports, and analysis using advanced Microsoft Excel skills.


• Create professional presentations and project updates using Microsoft PowerPoint.


• Prepare regular progress updates and performance presentations for management using simple, non-technical language.


• Stay updated with the latest SEO, AI search, and digital marketing best practices.

[ Requirements ]

• Minimum 1 year of practical SEO experience.


• Strong hands-on expertise in Google Analytics.


• Good understanding of SEO fundamentals, technical SEO, and evolving GEO/AI search concepts.


• Excellent command of Microsoft Excel including reporting, formulas, data analysis, and dashboards.


• Strong presentation skills using Microsoft PowerPoint.


• Ability to coordinate effectively between agencies, developers, and internal stakeholders.


• Strong communication skills with the ability to explain technical topics in simple and clear business language for non-technical stakeholders.


• Organized, accountable, and capable of managing multiple priorities.

[ Preferred Skills ]

• Experience with SEO tools such as SEMrush, Ahrefs, or Google Search Console.


• Basic understanding of AI-driven search experiences, GEO principles, and Agentic Commerce trends.


• Basic understanding of website development and CMS platforms.

[ Personal Attributes ]

• Strong attention to detail.


• Analytical and problem-solving mindset.


• Team player with strong stakeholder management skills.


• Ability to simplify complex information for non-technical audiences.

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